1 I. How to Select an Affiliate Program(s) Know what matters in an affiliate program… 2.Developer features and functionality b) The ability to build relationships with affiliates. 1) ers within the interface let you contact your affiliates directly

2 I. How to Select an Affiliate Program(s) Know what matters in an affiliate program… 2.Developer features and functionality b) The ability to build relationships with affiliates. 2)Reward your best affiliates with tiered commissions 3)Ability to set and test commissions by product and or affiliate.

3 I. How to Select an Affiliate Program(s) Know what matters in an affiliate program… 2.Developer features and functionality c) Provide ways to close more sales 1)“Buy Now” text links (cookies track affiliate sales) 2)“Buy Now” image links (cookies track affiliate sales) Text links Image links

4 I. How to Select an Affiliate Program(s) Know what matters in an affiliate program… 2.Developer features and functionality c) Provide ways to close more sales 3)Affiliate Download tracking now available !!! Affiliates serve the download with hardcoded links OR RegNow serves the download and dynamically inserts the affiliate ID c) NEW

5 I. How to Select an Affiliate Program(s) Know what matters in an affiliate program… 2.Developer features and functionality d) Reporting & tracking Traditionally, affiliate reporting as provided by the ecommerce platforms has been weak. 1)Reporting should tell you which affiliates, which images, and which downloads generated the most sales.

6 II. Tips and techniques to better affiliate revenue 1.Communicate with your affiliates a)Send an to new affiliates congratulating them upon their first sale. b)Send personal s to your best affiliates every month (send them your software).

7 II. Tips and techniques to better affiliate revenue 2.Create a dedicated page on your website to enhance the selling ability for your affiliate program: Sales blurbs, Box Shots, Buy Buttons and Banner selections, Your commission structure Rose city Software does a GREAT job.

8 II. Tips and techniques to better affiliate revenue 3.Create an affiliate “PLAN” Define how many new affiliates you will sign each month Define how many affiliates you will each week Commit to adding a new image, box shot, etc. every month as a new affiliate image Test at least one new commission every month Review results by affiliate monthly. Pay rewards to best performers. And more…

9 II. Tips and techniques to better affiliate revenue 4.Become an Affiliate and make more money !! Add complimentary affiliate products to your site as cross sells Add complementary affiliate product offers in your confirmation

10 II. Tips and techniques to better affiliate revenue 5.Manage Commissions Properly Set your default commission at an appealing level (30% is the average in RegNow). Start low (you can always increase). Never start high (you can never go lower). Reward your best affiliates with a commission that is higher than your posted default.

11 II. Tips and techniques to better affiliate revenue 6.NEVER CHEAT YOUR AFFILIATES !!! Discourage leakage. Don’t enable alternate purchase links on your site that result in lost affiliate commissions. Don’t add multiple “Buy Now” links within your installer that may result in sales not being attributed to the affiliate. Let your affiliates know that you WANT them to be successful. At the same time, if an affiliate is cheating you…disable their account. If your affiliates are successful, then you will be successful.

12 Thank you. III. Questions ?

13 Question: How much revenue should I expect from my affiliate program? III. Most common questions : Answer: Results will be different depending upon your product and how much time you put in to the program. But at RegNow, 30% of all revenue is the result of the affiliate program. Question: How much time should I spend every week on the affiliate program? Answer: In the beginning, you will spend your time recruiting affiliates and generating no sales. Later however, if 30% of your revenue is expected to come from affiliates, then 30% of your time should be spent managing the program.