River Ridge High School

Agenda Introduction to ThurstonTalk – Business Model – Branding vs Advertising – Integrated Branding Platform Project Timeline Questions

Why are we doing this? Why did we decide to partner on this project? What can you expect to gain? How will this help you in the future?

ThurstonTalk’s Business Model Defining a new industry Creating positive stories Building unique advertising packages Following through on our commitments Avoiding controversy Working with everyone

Branding vs Advertising What does ThurstonTalk sell? – Branding vs advertising How do we differentiate from other advertising options?

What factors impact traffic? Season Time of day Community events Weather Fewer daylight hours School breaks Recognized holidays State legislative session Storms and power outages Day of the week Seasonal events/holidays Meal time Major sporting event 1/1/2013

What makes a good TT article? Hyper local content tied directly back to Olympia, DuPont, Elma, and Shelton Unique story or a different angle Seasonal or timely stories Inclusion of high quality photos that quickly describe the content Social media following or activity

Submitting Story Ideas Submit 3-4 story ideas by September 27. Include a brief description on why you think the idea would make a good story. Be ambitious!

Project Timeline September 27 – Students pitch ideas. October 4 – TT assigns stories. October 18 – Students first drafts due. November 1 – TT provides comments. November 15 – Students second drafts due. November 27 – TT provides comments. December 13 – Final drafts due. December/January – TT publishes stories.

River Ridge High School