Mainline Mexican By: Michael Dwyer, Remington Pope, Chris Falvo, Matt Colonnese
Mission Statement “Mainline Mexican strives to offer accessible, delicious, and diverse tacos and burritos for a fair price. Mainline Mexican will concentrate on providing convenience, flexibility, fast service, affordability, and fresh products to our target customers who hold these qualities at a premium. Our goals are to achieve reasonable profitability and growth while establishing our food truck as the premier destination for Mexican cuisine in the Mainline community.”
Core Competencies Outstanding Workforce Flexibility Location Menu Market Potential Unique Only food truck in the area
Core Processes Service Processes Supplier Relationships Customer Relationships Manufacturing Processes Batch Process
Target Market Students Local Employees Ages Median household income between $75,000-$99,000 39% of the population in age range Median household income : $96,174 Average age: 27.5 years old The Target: Radnor:
Competition Chipotle Main Line Bistro Campus Corner Wingers
Order Winners Locally Grown Accessibility Short wait times
Quality Strategy Lean Process Eliminating Inventory Waste Eliminating Overproduction Waste
Quality Control Inputs Local Markets Day of purchase use Products Emphasis on training employees One owner present for every shift Trusted brands
Supply Chain Inventory Management Suppliers Local farmers markets Sysco Novamex Coca-Cola Grainger Industrial Supply
Supply Chain Inventory Management Periodic Review System
Demand per day
Moving Forward
Pricing Decision Industry benchmarks ~300% Mark up Increased rates for late-night menu
Pricing Decision
Questions?