IEEE IP Business Overview Jonathan Dahl IEEE Global Sales & Customer Operations June 23, 2011

2011 IP business summary… On target to deliver $180.4 million in IP sales ($200K over 2011 revenue budget) IEEE Enterprise (small business product) & eBooks strongest contributors to date IEL forecast + $9 million over 2010 –But $1 million under 2011 budget New int’l business = biggest issue –Middle East renewal problems also an issue…Saudi Arabia, Egypt, Tunisia, Iran NM print subs down > $1 MM vs. budget 2011 results will come down to the wire in December

Key IEEE Product Sales Trends B in $ millions earned sales / 230% growth in 10 years $180.4 $ %+11%+10%+12%+13%+8% +10% Source: IEEE Sales & Marketing % 3

IEEE IP revenue F B2011 F $146.1 million $157.4 million $172.7 million $180.2 million $180.4 million +7.7%+9.7%+4.3%+4.5% 4

2011 sales budget by sales team 2010 cash sales 2011 cash sales $56.9 million $59.8 million $100.3 million $107.3 million 11/20/20155

STM industry sales growth projected STM industry average %8.6% %7.6% %9.7% 2011F4.8% projected 4.5% forecast 11/20/20156 Source: Outsell March 2011; IEEE Sales & Mktg 2011

Top 6 IEEE IP products (by $ 2011 forecast) IP product$ 2011 % over 2010 IEL$140.5 million+7.1% Non-Member print subs$12.6 million-15.1% ASPP$9.5 million-8.8% Enterprise$4.9 million+18.5% Member Digital Library$2.3 million-10.2% Standards Online$2.6 million+18.9% 11/20/20157

IEEE Enterprise continues strong performance YTD thru May New Customers Active Customers Total Orders /20/20158

NM Subscription units YTD 2009 units 2009 % 2010 units 2010 % 2011 YTD units 2010 YTD % Print17,13894%13,28492%9,85788% Online2101%4433%6176% Combo %7285%7266% Total18,220100%14,455100%11,200100% 9 1 Includes all society journals & trans, plus IEEE Spectrum & P’ceeds of IEEE 2 A large majority of Combo subs are for IEEE Spectrum Opportunity?

Our 2011 sales challenge… To achieve our sales commitments when… … almost all the major universities in the world now take IEL …most big multinational tech companies in the world now take IEL …tough economic conditions -- Europe -- Middle East -- US state budgets …renewal orders are becoming as difficult as new sales? 11/20/201510

Challenge to IEEE Xplore usage Corporate knowledge workers time spent on information is declining Source: Outsell 2011

What do we have to do to achieve 2011 sales? Renew big $ customers Find more corporate customers –IEEE Xplore for Corporate Work Groups –Journal bundles Greater focus on China Process our leads more effectively Inside Sales steps up –Increase sales responsibility –Coordinate with international sales team 11/20/201512