IWish Experience www.iwishexperience.com August 17 th, 2007 Brian Parsons Neill Feather Ramon Richards.

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Presentation transcript:

iWish Experience August 17 th, 2007 Brian Parsons Neill Feather Ramon Richards

1. Mintel International Group Ltd – “Gift Registries – US” Dec 1, 2006 Submitted by Neil Feathers, Ramon Richards, Brian Parsons iWish Concept Review  iWishexperience.com - ultimate gift tracking tool for gift givers and receivers: iWish user profile Access through Cell Phone, PC Purchase gifts from retail stores Gift “Givers” query site for Wish Lists  iGenie scanner Gift “Receiver” has ability to scan products to add to wish list Small enough to use as key chain

iWish: Marketing Overview iWish Gift Registry Consumers - Target Teen Market Segment Company -Innovation (iGenie scanner) -Partnerships (Social Network) Collaborators - Social Network sites -Retail Stores -Online Shopping Competitors - Wedding Registry - wishpot.comwishpot.com - Retail Stores Context - Wedding Registries - Baby Registries - Evolution of the web

iWish: Marketing Overview Product Offering  iWish registry site  iGenie scanner Pricing Phase I  Free registry access  Free iGenie scanner Phase II  Premium service – monthly fee  iGenie scanner v2 – price based on market Promotion Mix  Web Advertisements ex Facebook, MySpace  Teenage Magazines  Sponsor promotional events at local High Schools  Radio Station Ads after school on popular stations  Offer giveaways on iwishexperience.com  Spokesperson Place  Channels: Websites Retail Stores  Storage location for Inventory Market Research: Diagnostic Assessments – Quarterly post launch customer feedback focusing on product usefulness, areas of improvements, enhancement requests.

Users (in Thousands) Revenue (in Thousands) Website Users iWish Revenue Model

1. Mintel International Group Ltd – “Gift Registries – US” Dec 1, 2006 iWish Valuation 5-Year P&L Outlook: Based on 10-year valuation of after-tax profit, using a 15% discount rate, iWish is valued at $3.06M. Thus a $100K investment would yield a 3.3% equity share. However based on this initial offering, we are willing to offer a 1.5x premium on initial funding. Therefore $100K investment = 4.9% stake. iGenie Cost Model:

Submitted by Neil Feathers, Ramon Richards, Brian Parsons iWish Exit Strategy  Goal – sell within first 3 – 5 years to large buyer  Maximize users/clicks/traffic to increase desirability  Target Acquirers Cell Phone/PDA manufacturers/Wireless carriers Google/Yahoo/other shopping sites  Benchmarking a Grand slam MySpace – bought for $580M by News corp (100M users)\  Closely related “Social Shopping Sites”… Kaboodle.com sold on Aug 8 in beta phase for $30M Wishpot.com received $10M in VC funds in July in beta phase AND THEY DON’T HAVE AN iGENIE!!!

Submitted by Neil Feathers, Ramon Richards, Brian Parsons iWish Next Steps Develop formal business plan Approach potential partners Finalize iGenie design and supplier Enlist Web Programmers