‘Do Your Thing’: Fundraising Down Under A New Approach to Online Fundraising.

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Presentation transcript:

‘Do Your Thing’: Fundraising Down Under A New Approach to Online Fundraising

Playing the Numbers Game 72% of all Canadians plan to give online this year 3 in 4 Canadians will transact at least one gift online in 2010 Under the age of 35 increases to 9 in 10 Over the age of 65 it becomes 3 in 5

Still Playing the Game… 30% of all giving online comes from Generation X, born ; 15% from those born after 1945; and 52% from Baby Boomers (born ). 1 in 5 visitors to a non-profit website go specifically to make a donation. The cumulative 5-year value of a donor (acquired offline) who started giving in 2004 is $86 – but that value is $237 for donors acquired online. 26% of offline donors describe themselves as loyal to the causes they support – compared to 41% of online donors.

What’s Your Thing? It could be a ‘Pink Thing’, ‘Hair Thing’, Race Thing’, Anything ! Redefining the way organization’s approach individuals in an online context Not really a new idea

Cutting Edge Charities Cancer Council NSW: War Child Canada: nvolved/fundraise nvolved/fundraise Free The Children: om/getinvolved/10by10/ om/getinvolved/10by10/

How YOUR Charity Could Benefit! Size Doesn`t Matter Every great leader knows delegation is key There is little to no financial risk involved Reaching out to `Free Agents` “Charities who recognize and embrace this new approach are on the cutting edge of online fundraising.” – Philip King, President and CEO of Artez `Interestingly, the cutting edge in online fundraising is not so much tied to the release of an exciting new product or technology. The latest development in online fundraising is that it is increasingly accessible and successful online fundraising is about organizations shifting and refining how they approach individuals.`

Sources Burke, Penelope. “The Cygnus Donor Survey...Where Philanthropy is Headed in 2010.” Cygnus Applied Research, Inc. “Canada Helps: Online Giving.” Wild Apricot Blog. 18 May online-giving.aspx online-giving.aspx Chatterton Luchuk, Louise. “Mind Shifts and Tweaks: The Latest in Online Fundraising.” 26 March “In Canada, Online Giving Reigns.” 14 September King, Philip. “How To Fundraise Australian: Online Fundraising Lessons Learned From Down Under.” Fundraising Success Magazine Advisor Newsletter. 10 Aug onlinefundraisinglessonslehttp:// z/howtofundraiseaustralianonlinefundraisinglessonsle onlinefundraisinglessonslehttp:// z/howtofundraiseaustralianonlinefundraisinglessonsle