Choose Problem Situation 1 Define Problems 2 Define Preferred State 3 Describe Present State 4

Design Preferred System 5 Inventory Alternatives 6 Develop Evaluation Criteria 7 Develop Implementation Strategies 8 Document Process 9 Develop Artifacts 10 Communicate Plan 11 Initiate Larger Planning Process 12

Declining agricultural economy in Massachusetts 1 Marketing system for farm products not responsive to local farmers’ needs 2 More direct marketing options available for Mass. farmers 3 Wholesale market designed To deal with large volumes of produce imported from outside the state 4

Network of Urban Farmers’ Markets 5 Roadside Stands Pick-Your-Own CSA 6 Access to major Urban markets 7 Begin in Boston neighborhoods with Coordinated outreach to farmers and host communities 8 MA DFA MA Fed. Of Farmers’ Markets “Stalk Exchange” 9 Market Sites MA Federation of Farmers’ Markets Shared materials (banners, etc.) 10 Outreach to major media outlets and farm publications 11 Expand markets into other neighborhoods Respond to consumer requests for produce 12