The Art & Science of Board and Volunteer Development “Cultivating Leadership That Leads” 2003 NAYDO Conference John Mark “Journey” Johnson President & CEO YMCA of Middle Tennessee

The Seven I’s, Boardroom Verities, Jerry Panas Integrityinflexible and unyielding Intelligencewise decisions and good judgment Investmenta willing and sacrificial giver Influencehigh visibility and regard Intestinesready to make tough decisions Involvementactive and hearty Inthusiasma constant and zealous advocate

“…genuine leadership in any cause is rare, beyond price, and always the nucleus of significant achievement.” Harold J. “Si” Seymour Designs for Fund-Raising

“Every CEO gets the board that he or she deserves” Charlie Bryan CEO, Virginia Historical Soc.

“I’m as good a volunteer as you manage me.” Wallace Stettinius Philanthropist & volunteer leader

Cultivating high achieving volunteer leadership is both an art and a science.

The Art and Science of Developing Key Leaders Cultivating leadership involves building strong relationships. Belief in the mission and vision are the cornerstone. Involvement strengthens the bond. Leadership begets leadership.

1. Cultivating leadership involves building strong relationships. Building relationships with key friends for the organization is the number one key to success. It creates meaningful partnerships for both the present and the future as leaders join hands with you to achieve your mission.

How do you build a relationship?

In building relationships, it is important to say thank you better than you say please

Birthday Cards

Seasonal Cards

Volunteer Cards

2. Belief in the mission and vision are the cornerstone. Volunteer’s belief in your mission is foundational. Key volunteer leadership must believe in who you are, what you are doing, and how you do it. Build the relationship first and foremost around the organization.

“A thoughtful trustee looks with appreciation and never-ending delight at expanding services, larger numbers, and a bigger budget. But he keeps his eye forever on the mission of the organization. It is the implacable and profound prose of the organization that assures its success. “ Boardroom Verities Jerold Panas

How do we educate volunteers about the mission? How do we communicate the mission to them?

3. Involvement strengthens the bond. A relationship grows through active engagement. Through increased involvement comes an increased investment in time, talent and treasure. Involvement enriches the volunteer, and helps them feel like they are making a difference.

How do we engage and involve volunteers? Interests Expertise Time

Examples Asking them to serve on a committee Asking them to serve on a task force Asking them to serve on the board Asking them to volunteer in a campaign Asking them to chair a campaign Asking for their advice Asking for their influence

Money follows time.

Independent Sector: Giving and Volunteering in the United States, % of adults volunteer – 83.9 million 71% of adults volunteered when asked Households in which the respondent also volunteered gave substantially more than households in which the respondent did not volunteer. For giving households, the average contributions were $2,295 from volunteers and $1,009 from non-volunteers

4. Leadership begets leadership. The right leadership can attract the right leadership. Be strategic in developing leaders. Aim high. Have a plan. People want to be on the winning team.

What impact can the right leadership have?

If you could have anyone lead your YMCA, who would it be? What is your current relationship? How would you cultivate them? How would you recruit them? Who would they influence?

“Motivation comes after the first wave of enthusiasm. It is one thing to persuade someone to agree with you, but it requires an extra measure of skillful leadership to keep that person motivated. Being a good persuader and motivator go hand in hand.” Nonprofit Board Answer Book Robert C. Andringa and Ted W. Engstrom

Conclusion Cultivating leadership involves building strong relationships. Belief in the mission and vision are the cornerstone. Involvement strengthens the bond. Leadership begets leadership.