BACTERIA REDUCTION IMPLEMENTATION PLAN – HOW WE GOT WHERE WE ARE Carl Masterson Texas Association of Environmental Professionals June 19, 2008
Estimated TCEQ Adoption of Bacteria TMDLs Buffalo/White Oak Bayous = September 2008 Clear Creek = September 2008 Lake Houston Watershed = November 2009 Houston Metro = Spring/Summer 2009
When do we begin getting things done?
Bacteria Implementation Group Business & Agriculture 4 Municipal 5 County 5 Public 3 Clear Creek TMDL 2 Conservation 4 BIG Steering Committee Representative # of delegates Total: 30 Education & Outreach Workgroup Lake Houston TMDL 2 Metro TMDL 2 Point Source Workgroup Legal/ Regulation/Policy Workgroup Agriculture/ Horticulture Workgroup Buffalo/Whiteoak TMDL 2 Wildcard 1 BMPs/Studies Workgroup Non-point Source Workgroup
BIG TIMELINE 5/01: H-GAC Natural Resources Advisory Committee appoints review committee to vet nominations 5/21: NRAC Review Committee 5/28: Natural Resources Advisory Committee
BIG TIMELINE 6/17: H-GAC Board of Directors 7/08:Initial Meeting of the BIG ?/?:Next Meeting of the BIG
THANK YOU! Carl Masterson Houston-Galveston Area Council (Phone) (Fax)
Going Green/Envirocast: Raising the Region’s Environmental IQ
KPRC-TV’s Going Green Audience Profile KPRC-TV AD K+ HH Income #1 Local2 5-7am 90,900 #1 5pm 35,350 35,350 #1 Local2 6pm 70,700 70,700 #1 10pm 136, ,350 Source: FEB ‘08 NSI LPM Audience Ratings Marshall Marketing – Third party market research service. Phone-survey conducted annually to measure market media usage. Nielsen Station Index –Third party research service measures local television viewing and market rankings. As one of the highest rated TV stations in Houston, KPRC-TV along with it’s newscasts, reaches well educated, well informed upscale viewers, who will be receptive to the Going Green campaign. Best Weathercast First Place* * 2008 Texas Associated Press Awards Source: NSI LPM Estimates May 2008 Going Green Promotional Messages; Monthly Messages: 52 Adults 25-54: 1,868,000Audience% Index vs Market Audience% Age %108 College Grads 25%104 $75K+ Income 41%113Execs/Mgrs41%106 Source: Marshall Marketing, 2008
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THANK YOU AGAIN!