Discover the Opportunities; Prepare for the Future January 2012.

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Presentation transcript:

Discover the Opportunities; Prepare for the Future January 2012

2 We will cover: How to join and update your information on PGA.com How to use PGA.com and it’s reach to market yourself and your services How to use social media to engage and converse with your customers How to drive value to your customer and your bottom line using the PGA Trade-in Network

3 Step 1: Login at PGAProServices.com Visit PGAProServices.com and use your existing PGALinks account information to login.

4 Step 2: Visit your profile and courses Your professional profile and courses should appear. Click on each to update your information.

5 Step 3: Update your information Visit your profile or course and you will see a set of tabs where you can edit your information.

6 Professional Profile: Basic Info, Photo & Video Update contact info, photo and a marketing video

7 Professional Profile: Lesson Scheduling Link to lesson scheduling online

8 Professional Profile: Services Offered Let consumers know more about you including the services you offer and which Play Golf America programs you participate in.

9 Professional Profile: Social & Websites Link to your existing social networks, blogs and websites in one place

10 Professional Profile: Recognition & Awards Update your recognition and awards

11 Course Listing: Basic Info, Photo & Video Update course information, official site link, photo and video. In the near future, link up your course’s existing social networks.

12 Course Listing: About This Course Provide consumers with more information about your course including services offered and details about Play Golf America programs.

13 Course Listing: Scorecard Update scorecard information

14 Course Listing: Tee Times Update tee times information and link to online booking (coming soon)

15 Trade-in Network Value of trade-ins: Amount of dollars program has put in golfers hands to spend with PGA Professionals: 2011: $7.3MM : Over $37MM

16 Why update on PGA.com Find an instructor is the #1 golf instructor directory online: Over 30K+ searches per month, on average SEO optimized product returns your listing high in search results and can improve the value of your existing web presence Pro curated directories using PGA of America data is the most accurate directory online New services being added regularly - lesson scheduling, tee times, etc. Free service that can act as your primary web presence Over 2K PGA Members have updated profiles on PGA.com

17 Questions UPDATE YOUR PROFESSIONAL AND COURSE PROFILES AT