Branch Website Bootcamp. What is the bootcamp for? Your branch website up and running as quickly as possible o Get your branch online in 1 day o Hands.

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Presentation transcript:

Branch Website Bootcamp

What is the bootcamp for? Your branch website up and running as quickly as possible o Get your branch online in 1 day o Hands on help from the experts o Discover how to simplify hiring Technicians, Management and sub licences Why Attend o The branch sites are coming – Get yours first o Save you time getting your business online and getting leads!

APC Job Site A new approach to recruitment o Cost effective o More readily found o Well optimised o Opportunity to educate o A chance to reduce recruitment costs

What you will need beforehand Branch Information o Photos of your branch o Photos of the team o Bios of the team

Whats next Book yourself in for the day o Get your briefing pack o Tell em richard sent you

What will be covered on the day?

Being Visible Experts What is going to work best in your local area? o What is popular? o What is profitable?

What will be covered Creating your branch site o About us o What we do o Contact pages o Team pages Growing your business o Local and suburb priorities Managing Your Marketing o Your first social update

Pilot - Branch Sites (Local Searches) Pilot Local Site o Caboolture o Well optimised - links to other APC sites o Standardised corporate content o Local content and stories o 4 Seasons at a local level o Content is king – especially in local activities o Opportunity to develop community service o Local promotions, vouchers etc o Linked into Seasonal and national campaigns o Create LEADS – not just Visibility

Lead Values Lead / Transaction Type CostIssueOpportunity Reach Local PPC$30 per callReach runs these from a mirrored site which distorts stats and reduces SEO value to APC Change to Sensis and reduce dependency on PPC and overall lead cost Technician Recruitment$1,000+The cost and complexity of recruitment of new staff is high Make use of the apcjobs.com.au site to simplify recruitment processes and reduce dependency on advertising and external recruiters New Branch / Franchise?No consistent targeting of new branches / franchises Position the business as a high yield self employment opportunity The current average to acquire a new residential client is $400+

Thank You