January 2007, Anaheim1

2 EUROPEAN EXCELLENCE TM JUST PERFECT

January 2007, Anaheim3 EUROPEAN EXCELLENCE = tradition + brand name + know-how + quality + European Origin

January 2007, Anaheim4 - safe working conditions - environmentally friendly production - job security for employees - highly trained staff - R&D (sound research costs, design, patented construction…) - adherence to EU legislation The benefits of producing Musical Instruments in Europe

January 2007, Anaheim5 1. Final customers - players 2. Distributors, dealers, retailers Who is reached

January 2007, Anaheim6 EEX quarantees - long term investment - lifetime quarantee - minimum service costs - environmentally friendly product - production process under EU legislation supervision - protection against forgery 1. Final customers

January 2007, Anaheim7 2. Distributors, dealers Results of a survey carried out in the EU a) 100% want to sell EEX labeled products b) 82.7% believe that the final customer will appreciate the trademark EEX c) 87% believe that the trademark EEX will increase their margin (price, selling power...)

January 2007, Anaheim8 Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16 th September 2005 in Paris The trade mark EUROPEAN EXCELLENCE

January 2007, Anaheim9 1.the producer must prove the product is made in the EU (partial and final assembling) 2.the producer must authenticate that 61% of the final product (parts or materials) originated in the EU 3.payment of administrative charges 4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories. Conditions of certification process EEX 1001 : 2006

January 2007, Anaheim10 Certification Authority = Consortium EEX (some members of CAFIM) Approval Authority = CAFIM Certification process EEX 1001 : 2006

January 2007, Anaheim11 The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and has earned the right to be labeled EUROPEAN EXCELLENCE Certificate

January 2007, Anaheim org Where to find more information

January 2007, Anaheim13 AMATIC 4610 CAFIM D 3120 JA MUSICD 3200 PETROFD 3206 STRUNAL C 4610 Where we are