Advertising Media PPT 2.02

Why market the business? To sell items or services that your business offers To generate both sales and profits and generate them in quantities greater than could be expected without marketing PPT 2.02

Different Types of Marketing Advertising- focuses public attention on products or services that are for sale. Ex.- purchased space in print media, websites, or billboards Ex.-purchased time on broadcast media PPT 2.02

Different Types of Marketing Promotion- establishes good will and to further the growth of the business Ex.-sponsoring clinics or shows Ex.-sending cards, newspaper clippings or gifts to important customers on special occasions NORTHERN TIGERS FC SCHOOL HOLIDAYS FOOTBALL CLINICS PPT 2.02

Different Types of Marketing Publicity and Public Relations- bring the business and staff to the attention of the public to generate a favorable opinion Ex.- writing articles for print media Ex.- being a guest speaker at garden or civic club Ex.- Supporting recreational teams PPT 2.02

Major Differences Advertising pays for space or time to sell a product or service Promotion does things to develop good will Publicity and Public Relations do things to bring the business to the public’s attention in a favorable way PPT 2.02

Types of Advertising Immediate response: used if you want immediate or seasonal business Holiday flowers, home landscaping, spring annuals Attitude: used if you want customers to keep in mind your business for future purchases Advertising on a regular basis about product or service offered PPT 2.02

Major differences Immediate tries to get immediate seasonal sales Attitude builds the reputation of the business for future sales PPT 2.02

Types of Media Newspapers Magazines Internet web pages PPT 2.02

Types of Media Billboards Telephone Directories PPT 2.02

Types of Media Radio Television PPT 2.02

Types of Media Direct Mail Hand bills Display windows PPT 2.02

Newspapers Advantages Can keep and refer to later Disadvantages Print only and no sound Newspaper subscribers is less PPT 2.02

Magazines Advantages Can keep and refer to later Covers wider subscriber population than newspapers Disadvantages Print only and no sound PPT 2.02

Internet Web Pages Advantages Reaches a broad audience Disadvantages Many people do not have computers                                                                             This ad was found at: PPT 2.02

Billboards Advantages Work 24 hours a day and 7 days a week Disadvantages Customers have to go where the billboards are PPT 2.02

Telephone Directories Advantages Help reach new people in area Disadvantages Not very helpful to long-time residents PPT 2.02

Radio Advantages Sound and can be heard at home or in vehicles Disadvantages Cannot refer back to information such as telephone number or location Click on the ant!!! PPT 2.02

Television Advantages Large audience Can be seen in motion and heard Disadvantages Expensive Must record to refer back to information such as telephone number or location Click the lady bug! PPT 2.02

Direct Mail Advantages Rather inexpensive for the number of potential customers Can refer back to it later Disadvantages Considered “Junk Mail” and often discarded PPT 2.02

Hand Bills (Flyers) Advantages Directed to a specific target group Can refer back to it later Disadvantages Requires labor to distribute May cause bad public relations if left as trash PPT 2.02

Display Windows Advantages Remains for long period of time Low cost Disadvantages Customers have to go to where the window is Require labor Take up space in building Window display for a Halloween store PPT 2.02

Good vs. Poor Advertisements Good Advertisements: Time based on buying patterns Advertise representative products and services Price to give customers good value for their money PPT 2.02

Good Advertisements Include definite prices Describe the benefits of the purchases Suggest that potential customers need the product or service Encourage immediate action (buy now) PPT 2.02

Good Advertisements Are simple and accurate Use a recognizable format that will be identified with the business Use broadcast advertisements that are conversational Can be measured for effectiveness PPT 2.02

Poor Advertisements Poor Advertisements: Time based on products and services for the wrong season Advertise non-representative products and services Offer products that will not grow well in the area PPT 2.02

Poor Advertisements Mislead customers with price ranges Do not explain the benefits of purchases Do not suggest that potential customers need the product or service PPT 2.02

Poor Advertisements Do not encourage immediate action Are complex, confusing, and inaccurate Use a totally different style of advertisement each time PPT 2.02

Poor Advertisements Use broadcast advertisements that are formal and hard to understand Cannot be measured for effectiveness PPT 2.02