Website Tips WACE 2007. What I’ll Cover Today Financing the Development of Your Site Financing the Development of Your Site Setting Your Advertising Rates.

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Presentation transcript:

Website Tips WACE 2007

What I’ll Cover Today Financing the Development of Your Site Financing the Development of Your Site Setting Your Advertising Rates Setting Your Advertising Rates Other Ways Your Website Can Bring You Money! Other Ways Your Website Can Bring You Money!

Paying for Your Site Before it Launches Sell your advertising before site goes live Sell your advertising before site goes live Work closely with developer and have access to site while under development Work closely with developer and have access to site while under development One-on-One Presentation with special incentives One-on-One Presentation with special incentives –6 mos. extra –Exclusivity Sneak Preview Event Sneak Preview Event –Target industries –Strong Supporters of Chamber Make a big splash – 1 st year is great opportunity Make a big splash – 1 st year is great opportunity

Setting Your Advertising Rates Talk with similar Chambers Talk with similar Chambers Compare with other publications Compare with other publications Include web advertising as part of complete Chamber Ad Package Include web advertising as part of complete Chamber Ad Package Develop packages with various levels Develop packages with various levels

Setting Your Advertising Rates Statistics have supported ad values Statistics have supported ad values –Click throughs higher for banner advertisers

Other Ways You Site Can Bring You Revenue Promoting Sponsorship Opportunities Promoting Sponsorship Opportunities –Special events page –Top downloads and page visits Harbor Days Sponsorship information Harbor Days Sponsorship information Business Expo applications Business Expo applications Promoting Advertising Opportunities Promoting Advertising Opportunities Online Hotel Bookings Online Hotel Bookings –2 nd most popular page on our site –Over 10,000 visits to booking page since Nov.

Other Ways You Site Can Bring You Revenue Promoting Sponsorship Opportunities Promoting Sponsorship Opportunities –Special events page –Top downloads and page visits Harbor Days Sponsorship information Harbor Days Sponsorship information Business Expo applications Business Expo applications Promoting Advertising Opportunities Promoting Advertising Opportunities Online Hotel Bookings Online Hotel Bookings –2 nd most popular page on our site –Over 10,000 visits to booking page since Nov.

It’s all about bringing business to your members and advertisers.