Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S SESSION CODE: RL2325

 Why retailers should embrace innovation  Making the shift from a retail company that uses technology to a technology company that runs retail  How to shape a global omni-channel supply chain that can dynamically respond to customer demand

AGENDA  Are you ready for Omni-Channel?  Disrupt or Be Disrupted!  Evolution of the Customer Experience  Collapsing the silos across channels  Everyone and everything is connected!  Personalization of Retail  The Speed of Retail  Fulfillment Flexibility  Rise of the Millennials  What is Brooks Brothers doing about it?  Phased Approach  Near term vision and solution map  Long term vision and

Are you ready

Disrupt or Be Disrupted*! *Steve Lucas, President: SAP

Evolution of

Collapsing the silos

Everyone and everything

Personalization

The Speed

Fulfillment Flexibility With 12 more fulfillment centers, Amazon will reach 50% of the US population with same

Rise of

Brooks

This is more than a technology project… Strategy and Vision Sequencing and PrioritizationCustomer ExperienceTechnologyPeople and

Priority #1 – Customer Master Understand the customer as a unique individual by collating all interactions and sales across all channels into

Priority #2 – Translate Data into Insights “If I had asked people what they wanted, they would have said better

Priority #3 - Inventory Intelligence Break down the barriers between channels and have the right product in the right place at the

Priority #4 – Accurate Demand Forecasting “Combine art and science to develop a dynamic and robust way to forecast

Priority #5 – Personalization “Maximize every customer interaction by focusing on what is important to that customer, generic doesn’t

Roadmap Summary PHASE 1 CAR Foundation plus CRM Omni-channel Customer Master with SAP CRM – Customer Interaction Center POS/DM PHASE 2 CAR Planning Assortment Planning Merchandise Planning PHASE 3 FMS Europe Pilot Global Rollout PHASE 4 Retire Legacy Systems JDA and SAP AFS are fully retired SAS data warehouse is decommissioned with all data now

Conceptual Snapshot

Near term Vision and

Long term Vision and

STAY INFORMED Sahal Brooks Follow the ASUGNews team: Tom Chris @BrooksBrothers

THANK YOU FOR PARTICIPATING Please provide feedback on this session by completing a short survey via the event mobile application. SESSION CODE: RL2325 For ongoing education on this area of focus,