© INYATHELO1 Effective Online Strategies for the Advancement Operation by Jannie Smith.

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Presentation transcript:

© INYATHELO1 Effective Online Strategies for the Advancement Operation by Jannie Smith

© INYATHELO2 3 million donors made a total of 6.5 million donations online Donations for the campaign totalled more than $770 million Of those 6.5 million donations, 6 million were $100 or less The average online donation was $80 The average donor gave more than once Raising the bar

© INYATHELO3 Estimates in: 2001 = $550 Million 2003 = $1.9 Billion 2005 = $4.53 Billion 2007 = $10.44 Billion 2009 = $15.48 Billion Globally more than $30 billion in Online Donations and growing Over ZAR 200 billion per year… No Boundaries Fundraising in the digital age

© INYATHELO4 The rules haven’t changed: Communication Donor Management Campaigns Financial Management The tools have... Reaching the bar

© INYATHELO5 Source: 20 April 2010 The learning age

© INYATHELO6 Communication

© INYATHELO7 Communication

© INYATHELO8 The Conversation Prism

© INYATHELO9 Social Media

© INYATHELO10 Source: November 2010 Social networking: Facebook

© INYATHELO11 Social networking: Facebook

© INYATHELO12 Interact with your stakeholders – followers Condensed information for the time-starved, internet savvy professional Setting Up Your Company Profile Following on Twitter Promote It Everywhere Failing Twitter Make Updating Easy With Apps and Cells Send Thank You Notes Keeping It Going Writing a Good Tweet Social networking: Twitter

© INYATHELO13 Social networking: Twitter

© INYATHELO14 Social networking: Flickr

© INYATHELO15 Social networking: YouTube

© INYATHELO16 Social networking: YouTube

© INYATHELO17 Social networking: LinkedIn

© INYATHELO18 Social networking: Blogging

© INYATHELO19 Social networking: Blogging

© INYATHELO20

© INYATHELO21 Monitoring Who should be responsible for my online presence? Where do I begin with understanding SM? Policy? Frequency and content Purpose Celebrities

© INYATHELO22 Social marketing compass

November 15© INYATHELO23 A toolkit: GivenGain

© INYATHELO24 GivenGain: Features

© INYATHELO25 GivenGain: NGO clients

© INYATHELO26 Online fundraising

© INYATHELO27 Online Causes

© INYATHELO28 Online Activists

© INYATHELO29 Thank you Inyathelo The South African Institute for Advancement PO Box Woodstock 7915 Cape Town | South Africa Tel Fax Jannie Smith – GivenGain Foundation South Africa web: