 Online Marketing Strategies for CCU Instructional Technology M.Ed Created by: Melissa Turbeville I.T. Graduate Assistant

No Fund, No Problem! Get connected Find audience Promote program Share information Spark & maintain interest /watch?v=4NdTLxPidEc /watch?v=4NdTLxPidEc

Get Connected  Create and connect to social media sites (Facebook, Twitter, etc.)  Subscribe to blogs and websites, example:  Create blog posts  Connecting online is the fastest way to promote the program

Find Audience  Find past students who have graduated and invite them to our online marketing network  Find potential new students who may be interested in the program  Invite I.T. professionals  Build “relationships”

Promote Program  Create posts on social media sites  Create a blog on the benefits of the program  Student testimonials  “Facts and fiction”  Use CCU as a resource for free advertisement

Share Information  Share interesting information to draw-in potential new students (career opportunities, annual income with an M.Ed, etc.)  Share important facts about the program….”Frequently asked questions”  Post “how-to” videos

Spark & Maintain Interest  Catchy headlines on social media and blog posts  Discuss topics that are of interests to students in the program (new technology integrated programs, best apps for teachers, etc.)  Post, invite, and blog consistently throughout the work week  Provide information on Specialist degree

Video Resources  