©2012 NPI, Inc., All rights reserved. Product Name _______________________________ Mini Course Template #1: Your Category Definition Your Product Description:___________________________.

Slides:



Advertisements
Similar presentations
All models and processes are owned by NPI, Inc. and cannot be reproduced without written consent from NPI, Inc. Benefit and Positioning, Branding, and.
Advertisements

MARKETING OCT 4 Instructions Delete this slide and the next one from your final presentation. Delete instructions from the remaining slides. If you need.
Managing in the Global Environment
Idea Presentation Team Name : Title of Product/Service : Team Members Name, HP, .
NetSuite Template Team: Make sure you run all 5 periods ending in 2012 – you should see “Congratulations, you have completed the simulation”
PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.
chapter 13 Designing the Marketspace Matrix McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Strategic Research Part 2: Planning and Strategy Chapter 6.
Understanding the Need For Market Information Copyright © Texas Education Agency, All rights reserved.
Irwin/McGraw-Hill CHAPTER ONE Consumer Behavior and Marketing Strategy Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Gatorade Case Study.
Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. 1-1.
Market Segmentation and Product Positioning Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 15.
Chapter Six Strategic Research. Prentice Hall, © Market research is the foundation for advertising decisions because it: a) Identifies people.
MT209 Small Business Management Unit 4 – Marketing the Business.
11-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 11 Marketing Processes and Consumer Behavior.
Product Presentation October, 2003 confidential PRODUCT NAME.
3-1 Chapter Three Feasibility Analysis Dr. Bruce Barringer University of Central Florida.
Business plan Name: Date: Author: Version:. business plan This section is usually the first in your business plan but can be finalized when the other.
MARKETING PLAN FOR [PRODUCTNAME]. [PRODUCTNAME] For [fill in who/where they are] For [fill in who/where they are] Our product... Our product... [fill.
New-Product Development Session $50 billion in profits over 27 years $50 billion in profits over 27 years Early new-product development relied.
1: Marketing Research for Decision Making ESSENTIALS OF MARKETING RESEARCH Hair/Wolfinbarger/Ortinau/Bush.
© 2009 The McGraw-Hill Companies, Inc. All rights reserved. 1 McGraw-Hill part Explain what behavioral styles are and why you should be concerned.
Business Clinic Application Form April 12 th, 13 th & 14 th 2016.
Postcard Printing Very Useful For Your Business Promotion The benefit of mailing postcards is that YOU, YOUR PRODUCT or SERVICE are VISIBLE.
IDEA FAIR 2013 Instructions Delete this slide and the next one from your final presentation. Adjust the chart on the last slide to reflect the number of.
Describe Your Product Or Your Tagline Or Service Description Here YOUR NAME NAME OF COMPANY DATE Contact – Contact Phone Number.
Chapter 6 Market Analysis. Areas of Analysis w Industry w Target market and customer Market segments geographics demographics psychographics buying characteristics.
©2015 SAP SE. All rights reserved.1 Use case description 1/3 Company name Main contact name Project type (if migration please provide information on existing.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 18 Generic Strategies—The Value Map.
Case Study Template Template Resources for Partners.
Assignment Instructions
2016 SME DIGITAL AWARDS NOMINATIONS SUBMISSION TEMPLATE.
Chapter 7 Quality ©McGraw-Hill Education. All rights reserved.
Business Essentials 9e Ebert/Griffin Marketing Processes and Consumer Behavior chapter eleven.
Telenor Ignite Idea pitch template
Chapter Three MaxIT WiMax.
Paragon Awards 2017 Project Name
Note to Partner The purpose of this template is to help you prepare your sales teams to sell your app. This Sales Enablement presentation, once complete,
Part 2: Planning and Strategy Chapter 6
Business Communication Dr. Aravind Banakar –
Business Communication
Business Communication
GB 530 MENTOR Education Your Life-- gb530mentor.com ENV 340 STUDY.
GB 530 MENTOR Lessons in Excellence- - gb530mentor.com.
GB 530 MENTOR Education for Service- -gb530mentor.com.
GB 530 Education for Service/tutorialrank.com
MKT 571 HELP Perfect Education/ mkt571help.com.
COM 486 Education for Service-- tutorialrank.com
Address Book App Android How to Program
Android Market and App Business Issues
Considerations for Target Market Profiles
Marketing Plan For [productName]
Paragon Awards 2018 Project Name
Branding.
Positioning Statement
Paragon Awards 2018 Project Name
Paragon Awards 2015 Project Name
INCUBATION AT 36INC PRESENTATION TEMPLATE
C.2.12 The student will develop a plan to resolve a state or local problem by researching public policy alternatives, identifying appropriate government.
Entry Guideline Template
Marketing Plan For [productName]
Project Name Submitted by Name, Organization
MKT 571 EDU Dreams Come True / mkt571edu.com.
Paragon Awards 2016 Project Name
Forms.
Mental & Emotional Health
Want more tools and templates? Visit
VALUE PROPOSITION + BRAND POSITIONING
Presentation transcript:

©2012 NPI, Inc., All rights reserved. Product Name _______________________________ Mini Course Template #1: Your Category Definition Your Product Description:___________________________ Your Possible New Category Definition _____________________________________________________________ ____________________________________________________________ _____________________________________________________________ ____________________________________________________________

©2012 NPI, Inc., All rights reserved. Mini Course Template #2: Benefit and Positioning Benefit Definition (Select only one benefit category from six) _____________________________________________________________ Positioning (Expression of the Benefit to Customers) _____________________________________________________________ ____________________________________________________________

©2012 NPI, Inc., All rights reserved. Mini Course Template #2: Benefit and Positioning Identify Benefit of three competitors ______________________ ________________________________ Changes learned from Idea Fair, Summer Sessions and Assignments: _________________________________________________________________________ ___________________________________________________________

©2012 NPI, Inc., All rights reserved. Mini Course Template #2: Branding  Describe original name and new brand that reinforces the Benefit and Category of your business. _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ _____________________________________________________________  Why do you feel that it is an appropriate brand? _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ _________________________________________________

©2012 NPI, Inc., All rights reserved. Mini Course Template 3: Platforms and Pillars Platform of Products: Initial Entry _____________________________________________________________ Additional products in Platform ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________

©2012 NPI, Inc., All rights reserved. Mini Course Template 3: Platforms and Pillars Define 3 Pillars…maximum 3 lines each.____________________________________________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________ ____

©2012 NPI, Inc., All rights reserved. Target Markets  Primary Target____________________________________ How does Benefit/Positioning Address this Target? _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ ________________________________________________________  Secondary Targets and Supporting Benefit /Positioning __________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ______________________________________________________________ 7

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.