© 2010 IBM Corporation Business Analytics software Business Analytics Editable Text Editable Text Editable Text

© 2010 IBM Corporation Business Analytics software 2 Relevant Information Actionable Insights Smarter Decisions Better Outcomes

© 2010 IBM Corporation Business Analytics software 3 3 How are we doing? IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE How are we doing? Why? What should we be doing? Actionable Insights to Answer Key Questions

© 2010 IBM Corporation Business Analytics software 4 Business IT and Finance Highly competitive Social intelligence (Google, Facebook…) New legislation Greater uncertainty and risk Shareholder expectations Hot technologies (social analytics, massive scale analytics, cloud computing…) Complex infrastructures High connectivity (ubiquitous Wi-Fi, mobile…) Higher data volume and variety In the “New normal”, companies must compete using analytics

© 2010 IBM Corporation Business Analytics software 5  Improve competitive positioning  Prioritize profitable product delivery  Drive greater demand  Maximizing pipeline effectiveness and customer profitability  Reduce customer churn  Increase satisfaction and loyalty  Improve production capacity  Reduce buffer inventory  Reduce portfolio gaps  Reduce development risk  Optmize staffing mix  Benchmark benefits  Align resource plans for intelligent growth and profit  Comply with confidence Business Analytics Across the Enterprise IBM Business Analytics

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© 2010 IBM Corporation Business Analytics software 77 Predict potential threats and opportunities Spot and analyze trends and anomalies Assemble and interact with relevant information Compare “what-if” scenarios Understand customer sentiment and behavior Plan, budget and forecast resources Assess and manage risk Measure and monitor behavior Turn insight into action, optimizing results Align strategic and operational decisions

© 2010 IBM Corporation Business Analytics software 88 Full breadth of BI for every decision-maker Query, reporting, analysis, scorecards and dashboards Delivered where, when and how needed Revolutionary way to work with BI Unified workspace with built-in collaboration View of all time horizons: past, present & future Easy progression from viewing to exploration to more advanced analysis Free to answer critical business questions Answer “how am I doing”, “why”, and “what should I be doing?” Ensure organization-wide insight and alignment

© 2010 IBM Corporation Business Analytics software 99 Full breadth of predictive analytics Data collection, statistics, data mining, predictive modeling, deployment services… Putting prediction in hands of the business Decision Management Driving better business outcomes Attract and retain more profitable customers Detect and prevent fraud Improve resource allocation

© 2010 IBM Corporation Business Analytics software 10  What if and scenario analysis  Monitor and analyze business performance against targets  Plan, forecast and control enterprise resources aligned with corporate objectives

© 2010 IBM Corporation Business Analytics software 11 IBM Business Analytics empowers…  All People – Empower all people across your organization and beyond, enabling individual to internet-scale solutions  All Decisions – Support all decisions – from highly collaborative to fully automated– with the right analytic capability and insight to drive action from the decision at hand  Analytic Freedom – Equip everyone with fast, easy business analytics anytime, anywhere IBM Business Analytics

© 2010 IBM Corporation Business Analytics software 12 Q&A

© 2010 IBM Corporation Business Analytics software 13 IBM Cognos 10 family – analytics in the hands of everyone  Address all your analytic needs –Report, Analyze, Model, Plan and Collaborate  Right-sized for all your organizational needs –Individuals have freedom and flexibility plus access corporate information and can share insights with the wider community –Workgroups and Midsized get up and running fast with easy to install and manage integrated reporting, analysis and planning solution –Organizations deploy broad analytic capabilities to 100s or 1,000s of people  Solution for today that you can’t outgrow –Flexible and easy to use –Integrated and easy to manage –Seamless to grow with evolving needs Deploy Cognos 10 and start your journey to making better decisions

© 2010 IBM Corporation Business Analytics software 14 The Evolution of Analytics for Business Users

© 2010 IBM Corporation Business Analytics software 15 The Evolution of Analytics for Business Users The only desktop product that empowers decision makers to independently take insight to action

© 2010 IBM Corporation Business Analytics software 16 Forums, Training, Examples, and more! ? !.com

© 2010 IBM Corporation Business Analytics software 17.com Sales, Marketing, Finance, HR, Ops, IT, Exec Mgmt, and more