Inbound Tourism: A look back and a glance forward David Edwards February 2013

The long-term view: journey purpose (000s of visits)

The long-term view: length of stay (000s of visits)

Olympic Games 470,000 visits from overseas in July-Sept primarily for the Olympic and Paralympic Games: to watch, participate or work at + A further 215,000 visits involved attending an official ticketed Olympic or Paralympic event = 685,000 visits were primarily due to, or involved attending an official ticketed event at the Olympic or Paralympic Games This group spent on average £1,350 per visit, twice the amount spent by other visitors during these three months

Inbound to Britain: latest metrics

A closer look at Holiday visits in 2012 (000s of visits)

Top markets in 2011 CountryUK Visits (000s) France 3,633 Germany 2,947 USA 2,846 Irish Republic 2,574 Spain 1,836 Netherlands 1,789 Italy 1,526 Australia 1,093 Poland 1,057 Belgium 984 CountryUK Spend (£m) USA2,362 Germany1,252 France1,166 Australia1,015 Irish Republic865 Spain841 Italy792 Netherlands624 Norway523 Canada512 Brighton & Hove: Germany, France and USA

Brighton compared to the UK (share of visits by journey purpose)

Brighton compared to the UK (share of visits by time of year)

Germany – trends by journey purpose (000s of visits to the UK)

What visitors from Germany are more or less likely than average to do Visit the coast and beaches Go for walks Visit castles Explore by car, coach or train Visit historic houses Visit villages and countryside Go to the theatre Go to art galleries Socialise with the locals

Learn more in our Market and Trade Profile

Outlook for 2013 Volume and value growth Material risks to the downside, but upside risks too Benefits of being on the consumer radar

The Eurozone 54% of visits 37% of spend £1 costs 25% less than in 2001 But 10% more than in 2009 Economy to shrink 0.4% in 2012 and 0.1% in 2013

The US 9% of visits 13% of spend Consumer Confidence on the up (mostly) 30% fall in visits since % fall in Holiday visits 36% now own a full passport Changing demographics in key source market States

Other factors The things that won’t happen in 2013 The unforeseeable

Market conditions summary…

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