September 2015 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 24 minutes each day in September minutes per day longer than in September % (3hours 2 mins) of this viewing was live with the other 10% (21 min per day) time shifted. Total Viewing September 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with children watched an average of 3 hours 25 mins of TV every day in September 2015 Average Minutes Viewed Daily September 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and has increased for younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 22 mins per day yoy. TV Viewing Live v Time shift Year on Year Sept 2015 v’s Sept 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % Sept %

TAM Ireland subscribing channels reached 91% of housekeepers, 91% of housekeepers with kids, 87% of ABC1 adults and 86% of yr olds each week in September 2015 Weekly reach of TAM Ireland subscribing channels September 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts September 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day September 2015 AudienceAverage Number of Spots seen per Day Individuals 4+30 Adults Adults Adults Adults Adults Adults ABC124 Housekeepers37 HK with Kids30 Children14 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers September 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 DIAGEO 3 BSKYB LTD 4 EIRCOM 5 UNILEVER 6 VHI HEALTHCARE 7 LOREAL 8 NATIONAL LOTTERY 9 NESTLE 10 KERRY FOODS