Procter & Gamble By Catherine Cook & Vivianne Dimitrakopoulos

Introduction Procter & Gamble also known as P&G; is an American multinational corporation that manufactures a wide range of consumer goods. It was founded in 1837.

History William Procter, a candle maker, and James Gamble, a soap maker emigrated from England and Ireland. Their father-in-law called a meeting and persuaded his son-in- laws to become business partners. On the 31st of October the Procter & Gamble company was created. They began by supplying the Union Army with soap and candles.

Brands

Controversies Procter and Gamble's original logo was created in 1851 as a large crude cross. This later changed to a man in the moon overlooking 13 stars which is said to remember the 13 colonies. This logo caused a lot of media publicity in the 1980's when rumours spread that the moon and stars logo was a satanic symbol.

Controversies There is a passage in the Bible which states "And there appeared a great wonder in heaven; a woman clothed with the sun, and the moon under her feet, and upon her head a crown of 12 stars which also caused a lot of media publicity. The company officials denied this as there was no evidence that it was linked to the Church of Satan or any other organisation.

Controversies From 1995 to 2003 Procter & Gamble unsuccessfully sued Amway over these rumours. Then in 2011 the company successfully sued individual Amway distributors for reviving and propagating the false rumours.