Diversification NAMM - January 19-22, 2012 Jeff Mozingo, Presenter.

Slides:

Advertisements

Similar presentations

Promotional Concepts and Strategies

Advertisements

Hyper – Local Café Marketing How to reach the people within 1 square mile of your cafe.

The Milan Foundation and David Beckham Soccer Clinic & Festival A Special Event Series To Benefit Youth Soccer.

George Washington High School Instrumental Music Program

Marketing & Promotion. Time? - or - Money? Market staff, vendors, volunteers Lead individual or committee Funds and budget Time? - or - Money?

Media Pack. 421,000 Women 401,000 Men 822,000 Total Population Our Coverage Talking to people across the region.

Commercial Music Careers

Promotion.  Promotion is used to let the consumer know about the product, to persuade the customer to buy the product, or to remind the customer about.

Sales Promotion Marketing Co-Op.

Modernize Your Lesson Program Today Working Together to Build Our Musical Future.

SOCIAL MARKETING Heather Foster. Who is our Audience? Questions we need to ask ourselves Who are our customers? What do our customers like? Why choose.

The Australian Music Industry. Australian musicians and songwriters talk about the realities of life in the industry.

There’s No Place Like Home Shop Local. Concept: Participating retailers provide donation (e.g. $5), to a local charity for every (e.g. $25) gift card.

Take the fast track to 350 million consumers.. "At Guthrie Racing our goal is to win races and make our partners look good! We get you national and international.

Music Education Orchestrating Success Your School Can Celebrate Music in Our Schools Month! Band Orchestra Guitar Recorder Mariachi Band Orchestra Guitar.

3 Promotions That Changed My Business Stats that I heard recently that reinforced challenges to traditional retail. Universal premise…create more opportunities.

Doing Business in a New Key - Part II Recreational Music Making for Changing Demographic Demands.

Diversification NAMM 2012 Jeff Mozingo, Presenter.

your library, school, community and beyond Teen Read Week ™

Take-Away Challenges Bring these ideas back to your business and see what results you generate! Takeaway 1: From Leslie Faltin – Instrumental.

Promotion. Objectives: Promotion strategy options Define promotion and its role in marketing.

0 More Than 60 Ways to Increase Your Visibility In Less Than 60 Minutes Betty Doll, MBA, CLTC Broker, Trainer, Speaker.

“the ideas and plans contained within are the property of Media General and all rights are reserved”

Finding More Cash… in Your Rental Customer! Liz Reisman, Creative Music Center, Monroe, CT.

Seth Burton, Matt Cox, Brittany Inman. High School Basketball Alumni Rivalry Game  A friendly alumni rivalry game between two schools on a neutral court.

Just9events Welcomes you in The world of events. Just9events is a dynamic and evolving event marketing agency committed to offer superior integrated event.

Our Journey with. Our Journey with PBS TeacherLine Year 1 – Began as a Promotion Station Year 2 – Completed a Needs Assessment Year 3 – Developed an Extensive.

Do You Booth? Getting Out and About. We have covered many ways of generating leads Electronically (FB ads, SEO) Presentations (both partner and consumer)

The Promotional Mix. 1. Advertising Print Media Online Advertising Broadcast Media Transit Media – found on public transportation Outdoor advertising.

What is the primary mission of your VBS?  Fun event for kids  Spiritual growth for kids  Spiritual growth for all ages  Outreach event for unsaved.

Rick Hubbard Kazoobie Kazoos Build Your Own Buzz and Grow Your Business! Marketing through community outreach programs such as sponsorships, giveaways,

RECAP PRESENTATION 1 Produced By: P R E S E N T S The House of Blues Sunset April 22, 2010.

Course Title. Surviving the Tough Times Lauren Haas Amanfoh –President of Royalton Music Center, Inc. –Third generation owner.

Lesson Program Average 1200 students a week Lesson Coordinators schedule General outline: 30 min. once a week Instructors are Independent Contractors Hiring.

THE SEASON TO BE JOLLY! A special time for friends and family to come together and celebrate the Christmas season!

What’s Working for My Store – Now! Danny Rocks The Company Rocks.

Objective Increase demand for existing customers Persuade targeted audience to change brands Develop customer loyalty.

IHEART RADIO LAUNCHES LARGE SCALE CAMPAIGN TO SUPPORT GLOBAL POVERTY PROJECT Meagan Murphy.

Course Title How to Start and Run a Strum and Drum Program Rick Carlson & Panel.

Chapter 6Slide 1 Goals  Discuss other types of promotional activities  Explain the role of selling in a business  Determine how to meet customer needs.

CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its.

We buy them primarily as a result of promotion. Promotion is a part of our daily lives. The clothes we choose to wear and the food we choose to eat are.

The Miss Hawaiian Tropic International is the largest model search pageant system in the world, with over 54 countries competing with beauty and.

The Ritz Ybor  The Ritz Ybor is a special events venue located in a historic part of Tampa called, Ybor City.  They are famous for holding concerts.

 Steve Craig  A Sacramento native and graduate of UC Davis  Over ten years experience working with web technologies  Associate Product Manager for.

The Top 10 Marketing & Promotion Ideas That Experts Say “Try Now!” Scott Robertson, APR & Panel.

ALPHA MEDIA AMARILLO MARKETING STRATEGY: Buffalo Wild Wings Amarillo Locations JAKE MITCHELL MARKETING CONSULTANT DIGITAL SPECIALIST.

Local Community Sponsor 2,500 minimum audience per market Logo included in Print Advertising in market Logo include on Collateral Materials, including.

Hospitality and Tourism 110

TICKET PRICING Ticket Prices: Pool Stages - £10 for Adults, Juniors £5 Semi-finals - £15 for Adults, Juniors £5 Finals - £25 & £20 for Adults, Juniors.

SAN LEANDRO VRC SAN LEANDRO PUBLIC LIBRARY. LET THE COMMUNITY KNOW YOU’RE THERE.

1 PRINCIPLES OF MARKETING I OCMT Ch. 3& 4 ADVERTISING AND SALES PROMOTION.

“How to Implement Your Social Media Strategy”. Danny Rocks The Company Rocks.

Project M GigDog. Swag ItemsSwag ImplementationFestival Research Agenda.

Slide 1 An Introduction to Marketing David Abbott Insight Best Practice David Abbott

Increase Your Store Traffic With In-Store Events By George Hines – President of George’s Music.

Presented by: Meagan Sage, Associate Director of Student Activities January 16, 2013.

How To Promote A Local Event For Free. Promotion of an event requires careful planning and organizing. You need to keep your overheads and expenses to.

How to Run a Successful Event.  Come Try Ringette Program  What makes our Sport Unique  First Steps to Success  Follow the Program  Promotion  Administration.

6 Ideas For Your 4 th July Marketing Campaign. 1. Launch a Facebook photo contest that prompts fans to submit their favorite July 4th memories. Offer.

SUNDAY SALSA SOCIAL Andrea Toro. SALSA Salsa is a rhythm derived from influences varying from African drum rhythms, Spanish guitar music, and other rhythms.

Promotional Concepts and Strategies

Visual and Performing Arts Irvine Unified School District

Promotion and the Promotional Mix

Teen Read Week™ your library, school, community and beyond

Marketing Functions Marketing Co-Op.

8 Ways to Use Social Media to Build Your Business in 2016!

Celebrity football game

George Washington High School Instrumental Music Program

Sponsorship Opportunities

Presentation transcript:

Diversification NAMM - January 19-22, 2012 Jeff Mozingo, Presenter

Sales Rentals beyond band and orchestra instruments. We are implementing drums and guitars into our rental pool Listen to what customers ask for and implement

Change the ‘look’ and set-up of your store Sales

Change the ‘look’ and set-up of your store Sales

We’ve included a mini-stage in our showroom where customers can try out product in a live venue. Sales

Sales - change the look of your store

Partner with outside companies to increase sales

Sales - Expand your road reps Churches Country Clubs Assisted Living Facilities Include drop-off, pick-ups and product repairs

Lessons Offer Free - Monthly In-Store Jams

Lessons We offer Bluegrass, Blues, Rock, Acoustic Guitar Jams

Lessons Have special promotions during the Jams Give incentives for attendees to bring a friend Have product demos

Lessons Offer Daytime Classes Offer Classes geared towards home-schooled students

Lessons We offer Musical Theatre productions, Drama, Audition-Prep class, and Acting/Singing/Dancing Workshop

Lessons We now have over 50 participants in our musical productions

Lessons We now have over 50 participants in our musical productions

Lessons We highlight 1 teacher and 1 student each month in our store and via e-blast

Lessons MMFAA students performed at a local town hall dinner in September 2011

Advertising and Marketing In-store television for digital flyer advertising and a schedule of upcoming events Social Media: Groupon - lessons promotion Facebook Promotions: - Mozingo Music photo contest to win gift certificate - Halloween photo contest to win gift certificate

Advertising and Marketing Community Involvement Battle of the Bands Competitions: Battle at Busch 10 in ’11

Advertising and Marketing Sponsor community events that include music: Ellisville Farmer’s Market O’Fallon Jammin’ concert series Partner with local charities: Six Strings Heroes honoring our veterans Cardinals Care

Advertising and Marketing Offer In-Store Clinics Mandolin 101 Clinic Nashville Number System clinic Steve Houghton Drum Clinic

Advertising and Marketing Offer in-store clinics at minimal cost

Advertising and Marketing Offer in-store clinics at minimal cost

Advertising and Marketing Offer in-store clinics at minimal cost

Advertising and Marketing Offer in-store clinics at minimal cost

Advertising and Marketing Offer in-store clinics at minimal cost

Advertising and Marketing Radio: Talk radio Christian radio station