Study visit GRANADA. Granada 10th-11th June, 2010 Emilio J. Romero Communication director AN EXAMPLE OF WINE INDUSTRY ENTREPRENEURS.

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Presentation transcript:

Study visit GRANADA. Granada 10th-11th June, 2010 Emilio J. Romero Communication director AN EXAMPLE OF WINE INDUSTRY ENTREPRENEURS

Study visit GRANADA. Granada 10th-11th June, 2010 Family run enterprise which started from scratch In a context of an emerging sector in the area Decreasing global vineyard surface Support from the institutions: PDO wines (Protected Designation of Origin) Diverse courses related (oenology, viticulture, marketing...) Promotion of moderate wine consumption

Study visit GRANADA. Granada 10th-11th June, 2010 Training periods held during harvest campaign (oenology students) Education followed in a common scheme to enhance local producers know-how (ARD Guadix)

Study visit GRANADA. Granada 10th-11th June, 2010 Pioneers using renewable energies in wine industry - lessons to learn IT skills conveyed as ‘things youngsters do’

Study visit GRANADA. Granada 10th-11th June, 2010 Should we discuss it with a glass of wine?