ACC TOURNAMENT FAN FEST By: Joshua Smith Hakim Jones Dalton Love Brandon Pittman

BACKGROUND THE ATLANTIC COAST CONFERENCE (ACC) WAS CREATED IN 1953 THE ACC BASKETBALL TOURNAMENT HISTORY FAN FEST AT THE ACC TOURNAMENT STARTED IN 1993

FAN FEST FOOD & BEVERAGE ALCOHOL GAMES & ACTIVITIES LIVE BAND BIG SCREEN TELEVISION BOUNCE HOUSE

SWOT ANALYSIS STRENGTH- FELLOWSHIP WITH OTHER TEAM FANS, ENTERTAINMENT, CHEAPER THAN GOING INTO THE GAME, LIVE BAND, FAMILY ENVIRONMENT, SECURITY WEAKNESSES- FOOD AND BEVERAGES COST, WATCHING IT LIVE IN PERSON, WEATHER CONDITIONS OPPORTUNITIES- SOCIAL INTERACTION, WINNING PRIZES, FAN EXPERIENCE, FACE PAINTING, CORN HOLE, BEER PONG, BOUNCE HOUSES THREATS- COMFORT OF BEING AT HOME, FREE FOOD AND DRINKS AT HOME, WATCHING IN PERSON IN THE ARENA, WEATHER CONDITIONS

TARGET MARKET Area and SchoolsPopulation North Carolina State University34,009 Duke University14,600 University of North Carolina (Chapel Hill)29,127 Florida State University41,477 University of Pittsburgh35,014 Clemson University21,303 University of Louisville22,293 Syracuse University21,492 Boston College14,100 University of Notre Dame12,126 University of Virginia21,238 Virginia Polytechnic Institute and State University31,205 Georgia Institute of Technology21,471 University of Miami17,901 Wake Forest University7,432 The Piedmont Triad Area1,611,243 Total1,956,031

ATTENDANCE RECENT ATTENDANCE – 800 PEOPLE A DAY GOAL ATTENDANCE – 2,000 PEOPLE A DAY PERCENTAGE OF PEOPLE NEEDED TO REACH GOAL- LESS THAN 1% OF TARGET MARKET

MARKET STRATEGIES TELEVISION COMMERICALS FLYERS AND BANNERS AROUND THE TRIAD AREA SOCIAL MEDIA SITES FREE T-SHIRTS FOR ACC STUDENTS

MONEY BREAKDOWN PERSONNEL COST (18,736) MERCHANDISE COST (5,000) FOOD & BEVERAGE COST (10,000) ALCOHOLIC BEVERAGES COST (6,000) TOTAL REVENUE (62,916) PROFIT (23,180)

ASSESSMENT EVALUATION LINK/ APP. EVALUATION CARDS SUCCESS OF THE EVENT HOW CAN WE MAKE IT BETTER

QUESTIONS