HOPE Latina Action Day Presentation Tuesday, April 10, 2011 A Nuestra Salud: Hoy y Manaña/To Our Health: Today and Tomorrow is a joint project of Latina Coalition of Silicon Valley (LCSV) and Hispanas Organized for Political Equality (HOPE), funded by the John S. and James L. Knight Foundation. A Nuestra Salud: Hoy y Manaña To Our Health: Today and Tomorrow
Latino Health Status Santa Clara County, 2011 Latinos account for more than a quarter of the residents in Santa Clara County More Latino adults in Santa Clara County are overweight or obese compared to the County as a whole Almost 1 in 10 Latino adults in Santa Clara County are current cigarette smokers Fewer Latino adolescents report using cigarettes in recent years compared to previous years Almost 2 in 3 Latinos in Santa Clara County have at most a high school degree A higher rate of Latinos were infected with Pertussis (whooping cough) in 2010 compared to other racial/ethnic groups in the County Incidence of TB among Latinos decreased by 46% from 1997 to 2010 Latinos have a lower age-adjusted death rate than the County as a whole Acculturation may account for better health outcomes among recently arrived Latinos, such as lower obesity rates, than those who have lived in the united states for a longer period
A Nuestra Salud Campaign Strategies Community Advocacy: Re-introduction of HEAL Resolution Social Media: Promote individual action through a community of learning and sharing, focused on increasing awareness, education and access to healthier food and healthier eating options
Provided social media training to 90 Latinas Co-Sponsor Healthy Communities Forum Facebook, Twitter, LinkedIn and Tumblr Weekly Social Media Topics: What Does “A Nuestra Salud” Mean To You? Tips & Tricks for Healthy Eating Healthy Eating On-the-Go Healthy Meals What is your Sugar IQ? A Nuestra Salud Activities & Outcomes 236 Facebook ‘Likes’ 83% Female/15% Male 57% of Females between ages of Watch LCSV member Elizabeth Alvarez share her healthy meal idea W7QU7EN7V4I