11 Google Confidential and Proprietary DoubleClick for Advertisers DFA Trafficking Lab 1 Version 1, May

2 Introductions Name and Title Company Name What are you hoping to learn in class today? Welcome!

3 Agenda 1.How to read a DFA Trafficking sheet. 2.How to traffic a campaign from a trafficking sheet. 3.How to make optimization changes to your campaign. 4.Additional training resources that you can access after class. What You Will Do 1.Watch instructor-led Walk-Throughs in the DFA interface. 2.Practice what you watch with hands- on exercises using real-world scenarios in the DFA interface.

Lesson1: Introduction to the DFA Trafficking Sheet Getting Started

5 Lesson 1 1.What is the DFA network hierarchy. 2.How the elements in this hierarchy relate to each other. 3.Where these elements can be found in the trafficking sheet. What You Will Learn What You Will Do 1.Download Trafficking Sheet Exercise 1 from the Classroom Training Site. 2.Follow the instructor, who will draw the network hierarchy on the board. 3.The instructor will guide the class through the trafficking sheet and the network hierarchy.

66 Google Confidential and Proprietary Lesson 2: Trafficking in DFA Instructor Led Walk-Through – Exercise 1

7 Lesson 2 1.What are the steps to traffic a campaign in DFA. 2.How to use a trafficking sheet. 3.What are the mechanics of trafficking a campaign from the trafficking sheet. What You Will Learn What You Will Do 1.Log into DFA ( 2.Turn to Trafficking Exercise Sheet 1 3.Instructor will guide the class through the entire trafficking process in DFA, using Exercise 1. 4.Class will perform the steps with the instructor, starting with Creating an Advertiser to Generating Tags.

88 Google Confidential and Proprietary Hands-On Practice – Exercise 2 Lesson 3: Trafficking in DFA

9 1.How to traffic a campaign independently. 2.What are the steps to rotate creatives? What You Will Learn What You Will Do 1.Download Trafficking Sheet Exercise 2 from the Classroom Training Site. 2.Traffic a campaign on your own from start to finish. 3.Follow the steps to rotate creatives. 4.Instructor will walk by each students’ monitor and check progress and answer questions. 5.Generate ad serving tags and send them to the instructor. Lesson 3

10 Google Confidential and Proprietary Exercise 2 Re-Cap Lesson 4: Trafficking in DFA

11 Lesson 4 1.Why were certain trafficking decisions made in Exercise 2. What You Will Learn What You Will Do 1.Turn to Trafficking Sheet Exercise 2. 2.Instructor will traffic the campaign from Exercise 2. 3.Instructor will explain the “why” behind the trafficking steps you took in that exercise.

12 Google Confidential and Proprietary Instructor Led Walk-Through Lesson 5: Optimization on a Trafficking Sheet

13 Lesson 5 1.What is optimization. 2.How optimization changes are communicated on a DoubleClick trafficking sheet through color coding. What You Will Learn What You Will Do 1.Instructor will walk the class through the process of optimization as it appears on a DoubleClick trafficking sheet.

14 Google Confidential and Proprietary Hands-On Practice – Exercise 3 Lesson 6: Optimization Exercise

15 Lesson 1.How to implement optimization changes, including changing URLs removing and adding creatives to a rotation deactivating ads. What You Will Learn What You Will Do 1.DownloadTrafficking Sheet Exercise 3 from the Classroom Training Site, which is based on the campaign you trafficked in Exercise 2. 2.Instructor will walk by each students’ monitor and check progress and answer questions.

16 Additional Training Resources Help Center: Sign in to the DFA Help Center for searchable online help articles, Knowledge Base topics, and answers to your support questions. Through the Help Center, access registration to webinar training. webinar training. And access the Learn Center to take online courses.

17 The Learn Center In the DoubleClick Learn Center, you can access online training and sign up for live Webinars.

18 Additional Training Resources Customer Resource Center: Customer Resource Center: Log a support ticket

19 Evaluation Kindly fill out an online evaluation form. Your comments are very valuable to us! Thank you! Class: DFA Fundamentals Instructor: __________ Location: __________