1 in 4 working Americans will suffer an income-interrupting disability at some point during their working careers. 1 in 4 working Americans will suffer an income-interrupting disability at some point during their working careers.

But…they think it won’t happen to them. 64% think they only have a 1% or 2% chance of becoming disabled.

And…most don’t have adequate protection. 67% of the private sector workforce is not covered by private long-term disability insurance.

Plus…they don’t even want to talk about it! Plus…they don’t even want to talk about it! Research shows many are repelled by the term “disability.”

It is important to elevate the conversation about the importance of protecting one’s income. SO… The nonprofit Council for Disability Awareness and its member companies have created a new, engaging platform for raising public awareness among employees about the risk and consequence of disability. It is important to elevate the conversation about the importance of protecting one’s income. SO… The nonprofit Council for Disability Awareness and its member companies have created a new, engaging platform for raising public awareness among employees about the risk and consequence of disability.

Defend Your Income is a movement designed to unite consumers, advisors, employers, insurers and the press in a fight to protect the incomes of working Americans from the risk and impact of unexpected illnesses and injuries. Defend Your Income is a movement designed to unite consumers, advisors, employers, insurers and the press in a fight to protect the incomes of working Americans from the risk and impact of unexpected illnesses and injuries.

The Defend Your Income virtual dojo captures attention and creates a unique learning environment.

What would you like to explore? Meet Your Attackers Take Action Start Sparring Train & Learn

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The Meet Your Attackers area is where employees can learn about the top 10 leading causes of disability in a different, engaging way. Meet Your Attackers

x x x Attackers are personalized with disability profiles explaining their areas of expertise, their “weapons of choice” and fast facts about how they can strike when you least expect it. Meet Your Attackers

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x In the Train & Learn section, employees can test their disability know-how with an interactive quiz. Let’s look at an example. Train & Learn Earn Your Belts Quiz

x Train & Learn Earn Your Belts Quiz Employees will receive feedback about their answer along with access to relevant tools and fast facts.

x Employees can find out what’s really at stake by calculating their income potential with the EIQ (Earnable Income Quotient) tool. Train & Learn EIQ Tool

x Then they can determine their risk of losing this income by calculating their chances of becoming disabled using the PDQ (Personal Disability Quotient) tool. Train & Learn PDQ Tool

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The engaging Defend the Dojo online game allows visitors to face off and defend against the attackers. Dojo Game

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Take Action The Take Action section provides employees with three simplified pathways they can follow to help understand the importance of their benefits and defend their income.

x x x The Resource Center offers a library of informational resources designed “to go.” Resource Center

An easy-to-use employer toolkit filled with education and communication materials Promotional Tools: Employee s DYI banner ads Customizable posters Direct mail Premium items Educational Tools: Program sell sheets Program and site presentations Intranet article Employer Toolkit

Employee s Program Overview Sheet Presentation Slides Customizable Premium Items Web Banners/Icons Employer Resources

In addition to a national ad campaign, you’ll also see a heavy push from public relations as well as on social media outlets. National online consumer advertising campaign Public relations support Social media activation with Facebook and Twitter

Twitter.com/ incomedefender Facebook.com/ defendyourincome Join the movement today.