21 st Century Broadcast Support Enabling Asset Management for the Enterprise Tim Senior 19 March 2009

Agenda Introduction Current position 21CBS vision Proposed Solution Questions

Introduction Sky is a media company Leveraging assets key to success Current systems largely manual –Slow, error-prone, cumbersome Need to move to modern, integrated asset management system

Current position Media assets stored on tape Resource bookings done manually Low level of system integration

System components BSS –Maintain booking templates –Define asset versions –Associate template with version to produce an asset booking request ScheduAll –Schedule resource activities –Monitor workflow

Existing data flows

21CBS Vision Central, accessible content store No-touch asset & resource booking Media Asset Management system –Editing & storage functions All applications integrated

Revised Component Functions MAM –New system –Take over template maintenance –Asset store & editing functions BSS –Maintain current functionality except template maintenance

Assumptions MAM will maintain workflow requirements to produce asset versions Message volumes are not excessive Interfaces from ScheduAll to enabling systems exist –Possible exception if MAM will provide eg editing facilities managed by ScheduAll

Design Principles Components & interfaces based around SOA principles –Loosely coupled –Defined contracts Communication via SOAP messaging over ESB –Guaranteed delivery –Transactional

Proposed solution

Message sequence

Template handling

Integration requirements ServiceProviderConsumer/sParametersPurpose getTemplateListMAMBSSSynchronous Request/response Retrieve list of templates from MAM getTemplateMAMBSSSynchronous Request/response Retrieve specific template details from MAM templateListChangedMAMBSSPublish/subscribePush template list changes to BSS templateChangedMAMBSSPublish/subscribePush template changes to BSS createAssetVersionMAMBSSAsynchronous Request/response Send asset booking request to MAM bookResourceScheduAllMAMAsynchronous Request/response Send resource booking request to ScheduAll

Questions Thank you