What is Social Media? Teenagers use Social network to form their social identities i.e. Teenagers learn to define themselves and socialise by interacting with others on such platforms

What is Social Media to a Business? Social media are media for social interaction, using highly accessible and scalable publishing techniques.

While traditional social media offer a variety of opportunities for companies in a wide range of business sectors, mobile social media makes use of the location- and time-sensitivity aspects of it in order to engage into

Marketing research Communication Sales promotions Discounts Relationship development Loyalty programs.

My Social Media Background

loveLife's mobile network MYMsta is the first mobile social network dedicated to youth empowerment and HIV prevention, which launched an instant chat application which allowed its more than users to enjoy instant messaging benefits at cheaper rates. MYMsta is a social network on a Wap enabled cell phone, accessed via your phone’s web browser. The aim of MYMsta is to connect young people to opportunities and to each other via their cell phone. MYMsta is also designed to give young people a platform to interact with each other and share their voice.

Sky Radebe My role there required me to create and upload content on the back end tool, to plan and coordinate research and focus groups, create events and manage the events calendar, being an IT service desk for front-end userabilbity, manage Facebook and Twitter accounts and it also required writing movie reviews for United International Picture. In a nut shell my role was to manage content on the application holistically. While working for loveLife I spent 3 years learning the ins and outs of social media and seeing Africa accept the change and grow into its usage. My biggest learning was Africa’s growth story and in particular the rising age of consumerism, coupled to the continent’s emerging middle class, has resulted in a surge in the use of mobile phones.

The biggest reality show in Africa is back and Africa Magic can reveal that Season 8 of Big Brother Africa has been dramatically titled The Chase. 28 housemates from 14 countries will not only be chasing after the USD cash prize but the chance of becoming a household name and perhaps even finding romance.

Facebook There is over one million Big Brother Africa fans that communicate with us every day by liking our Facebook page: wwww.facebook.com/bigbrotherafrica. Twitter to get to know what people are saying about the favourite show and they can join the conversation by following the official Big Brother Africa Twitter RSS Feeds Now you can get RSS Feeds of the latest articles on the Big Brother Africa website. RSS (Really Simple Syndication) is a free content feed system that provides headlines, synopses and links to Big Brother Africa articles. A variety of RSS Feeds are available for free on the World Wide Web. All you need to do is find the feed reader that you prefer, then download and install it on your computer, and finally subscribe to Big Brother Africa is got the biggest fan base on social media which helps the audience keep up to date on all of the latest news, gossip and entertainment from Africa’s biggest reality TV show. It people get the latest scoop, as it happens on the show, by becoming part of the Big Brother Africa social community

Send a Message to TV: Get your messages displayed on TV via SMS, Facebook or Twitter. Simply send an SMS to Big Brother Africa using your country SMS code. You can also send a message on the website or wapsite by clicking through on the Message-To- TV tab. Alternatively, you can go directly to Facebook and send a message using the Big Brother Africa Facebook application, or you can use the official Big Brother Africa hashtags; that’s #BigBroAfrica or #BBATheChase on Twitter and have your message automatically sent to the show. Stay tuned to DSTV channels 197 and 198 for all your Big Brother Africa The Chase action or catch the daily shows on Africa Magic Entertainment (DSTV channel 150) at 20:00 CAT. Stay up to date with the latest news, galleries and videos on the official website and don’t forget to follow us on Twitter and to like our Facebook page.websiteTwitterFacebook

Description Total for Series Unique Browsers 2,319,514 Page Impressions 139,720,604 Video Streams 5,960,249 Total FB Likes 898,016 Total FB Comments 5,371,304 Total Twitter Followers 251,272 Message to TV 2,394,835 Big Brother Africa Stats

My role requires me to moderate content from the DStvO Big Brother Africa website, moderate content from the Big Brother Africa official Facebook Page and Twitter handle. I am aslo required to moderate all “Message To Television” messages that are received as Facebook messages, Tweets or SMS and then Publish to TV. More of my responsibilities are to create reports of live activities that happen on the Big brother Show to assist Writes and Video with useful content for Day Break Content. Sky Radebe

I have five years of experience in working with social media platforms (Websites/Facebook/Twitter/Mxit and Mobi sites) and content management with additional experience of in-house journalism. I am result orientated I have good writing skills and love doing presentations. I am currently working as an online content moderator for Big Brother Africa hired by Don’t Look Down. Availability immediately ( Big brother is a three months contract is soon to end) I’m used to working shifts, I am comfortable working on evenings and weekends. I have a strong presence on Facebook, Twitter and Skype. I am always hungry for new opportunity. Important Info

Three contactable references. Name:Mr. Nkagare Makhudu Contacts: Name:Mr. Scott Burnett Office: Contacts: Name: Dr. David Harrison Office: Contacts:

Contacts Twitter: Facebook: Skype: Sky Radebe LinkedIn: Gmail: Cell phone: