PRODUCT Feasibility Analysis

Feasibility Analysis NARRATIVE DESCRIPTION  OPPORTUNITY  PRODUCT  UNIQUE BENEFITS  TARGET MARKET  COMPETITIVE ADVANTAGE  RISKS  FINANCIALS  CONCLUSION

Partners need to choose a product ASAP.  Bi-sociation According to Arthur Koestler, the most- cited authority on creativity, every creative act involves bisociation, a process that brings together and combines previously unrelated ideas.

VALUE PROPOSITION  PROBLEM  COMPELLING NEEDS  EXISTING OFFERINGS  SOLUTIONS  POTENTIAL NICHES

Define Problem Clearly: Morphological Forced Connections  List ATTRIBUTES of the situation  For each Attribute, generate many alternates  Randomly connect alternate attribute characteristics as possible.

Develop a list of applicable ATTRIBUTES:  Human Ages: Infant, Toddler, Pre-Schooler, Child, Adolescent, Young Adult, Middle-Aged, Retired, Elderly, Super-senior.  Time Units: Seconds, Minutes, Hours, Morning/Afternoon/Evening, Days, Weeks, Fortnight, Month, Quarters, Semesters, Years, Decades, Century  Colors: Red, Orange, Yellow, Green, Blue, Indigo, Violet,Black, White, Brown, Pink, Crimson  Meals: Breakfast, Snack, Lunch, Dinner, Supper, snack  Six Questions: Who, What, When, Where, How, Why

Define Problem Clearly: Morphological Forced Connections  Attributes of Transportation: Passenger Support Power SourceMedia in which it operates HangGravityAir StandMotorTube Sit ChairPneumaticWater SlingGasGround BedMagneticRails

 Dimensions of Transportation: Passenger Support Power Support Medium Define Problem Clearly: Morphological Forced Connections

Diagnositic Method: Grid of Opportunity Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. W. Chan Kim & Renée Mauborgne Harvard Business School Publishing, 2005W. Chan KimRenée Mauborgne

 Productivity  Simplification  Convenience  Risk  Image / Pleasure Satisfaction  Environmental Friendliness Six VALUE - Drivers

Six Phases in Buyer’s Cycle Experience PURCHASEDELIVERYUSESUPPLEMENTMAINTENANCESCRAP

Six Phases in Buyer’s Cycle PURCHASEDELIVERYUSESUPPLEMENTMAINTENANCESCRAP Productivity Simplification Convenience Risk Image / Pleasure Satisfaction Environmental Friendliness Six VALUE Drivers Grid of Opportunity