Management Business Plan Chicken Wrap with Mango Chutney at Central DuPage Hospital &

Statement of Purpose The purpose of this Management Business Plan is to promote a retail menu or menu item based on Aramark’s retail category cycle menu The goal of this business plan is to increase awareness and sales of the healthy proprietary meal options made available by the National Brand Licensing Guide between Aramark and Cooking Light.  The promotion focused on the Chicken Wrap with Mango Chutney

Mission Statement – Cadence Health CDH is part of whose culture is defined by a deep commitment to provide compassionate care to every patient, every day

Mission Statement – Cadence Health The mission of is: "To provide excellent, compassionate care for patients and their families, and to promote community health and wellness."

Mission Statement – Cadence Health Cadence Health operates by the ICARE values: Integrity. We do what's right. Compassion. We are caring and kind to our patients, their families and each other. Accountability. We take ownership for our actions and commitments. Respect. We show consideration and treat everyone with dignity. Excellence. We are dedicated to providing outstanding, equitable care every time, with the highest standard of safety and quality. 1

Mission Statement – Aramark The mission statement of “ Deliver Experiences that Enrich and Nourish Lives."

Business Objective #1 Goal: Increase the sandwich recognition and health awareness of customers in the Café by providing samples of Cooking Light's proprietary sandwich recipe and displaying the Cooking Light promotional materials and nutritional information. Objective: 50 customers will sample the Chicken Wrap with Mango Chutney on October 21 st, 2014 and be aware the recipe is healthy and sourced from Cooking Light magazine, a long-established health, nutrition and fitness authority.

Business Objective #2 Goal: Increase sales by promoting Aramark's National Brand Licensing Agreement with Cooking Light, which provides access to proprietary recipes and promotional materials. Objective : Increase the sales of the Chicken Wrap with Mango Chutney by 100 percent or to a total of six sandwiches as compared to the historical average daily sales figure on October 21, 2014.

Company Summary Ownership structure of CDH changed twice in the past three years In 2011, CDH merged with Delnor Hospital located in Geneva, IL, to form Cadence Health In Sept 2014, Cadence Health merged with Northwestern Memorial HealthCare and will operate as Northwestern Medicine

Company Summary At CDH, Aramark provides: Retail Food Service Patient Tray Service Catering Environmental Services Cost Plus Contract 5-year contract Expires: August 31, 2018 Partnered for 15 years

Company Summary Aramark Local Presence: 130 client partners 4,500 employees Edwards, Advocate, NorthShore & University of Chicago Medicine Ararmark’s National Presence: 1,000 hospitals worldwide FORTUNE Magazine’s “World’s Most Admired Outsourcing Companies” Ethisphere Institute’s “World Most Ethical Companies”

Market Analysis CDH is located in western suburbs of Chicago Metro Area Winfield, Illinois 2013 population: 9,400 Adjacent to Metra Union Pacific West line Provides access to 19 communities from Chicago to Elburn

Market Analysis Primary service area located in DuPage County: Winfield West Chicago Carol Stream Glen Ellyn

Competition - Caliendo’s Caliendo's Restaurant and Bar SWC Winfield and High Lake Road directly across from CDH Locally owned Serves: specialty sandwiches, burgers, wraps, Panini’s, Italian, pizza and desserts Open: 11:00 - 2:00 am, seven days a week $6.00 lunch and dinner specials (dine-in only) offered Monday thru Friday from 11 am to 11 pm. Price range: $7.00 to $15.00

Competition – Caliendo’s CDH Calando's

Competition - Giagnorio’s Deli Giagnorio's Deli Located 0.2 miles south of CDH along Winfield Road Open: 11 am to 3 pm, Monday - Friday Offers: soups, salads, sandwiches and desserts, heat and eat later menu Prices: $4.95 to $6.95 for a sandwich, $3.25 to $4.50 for soup and $6.50 for a salad. Offers three daily soup/salad and sandwich combinations.

Competition – Giagnorio’s Deli CDH Giagnorio’s

Competition - John’s Tavern John's Restaurant and Tavern Located at the southeast corner of Winfield and High Lake Road, just south of CDH Provides an extensive menu: appetizers, deli sandwiches, burgers, entrees, soups, salads, Friday and Saturday night specials and a full service bar Tradition in Winfield since 1921 Sandwiches and burgers range from $7.95 to $10.95, soup from $2.95 to $3.95, salads from $8.95 to $12.95 and entrees from $10.95 to $15.95 Open: 9:00 am to 1:00 am

Competition – John’s Tavern CDH John’s Tavern

Competition Pricing

SWOT Analysis S: Strengths W: Weaknesses O: Opportunities T: Threats

Strength Offers variety Strength Convenient location Strength Limited competition Strength Lower Pricing Strength Strong management Strength Pleasant dining environment

Weaknesses Location on NW Side of Hospital Weaknesses Access to café could be confusing Weaknesses Number of employees Weaknesses Same 4-week cycle menu each month Weaknesses Temperature Weaknesses Minimal Garbage

Opportunities Improved use of marketing materials Opportunities Changing customer tastes Opportunities Expand Cooking Light options Opportunities

Threats Limited Financial resources Threats Decreasing margins from raw food price increases or product shortages Threats Changes in economy which… Threats New competition within walking distance of CDH Threats cause more CDH employees to bring meals from home or dine at competitive food establishments

Market Segmentation

Target Market  70% Female  Average Age: 40 yrs old  80% Employees of CDH  Consistent with Cooking Light’s Consumers:  83% Female  25 to 54 years old

Marketing Strategy  Merchandising Strategy  Focus on quality & freshness  Sampling to create impulse buys

Marketing Mix  Product, Price, Place & Promotion  Product: Chicken Wrap with Mango Chutney

Marketing Mix  Price: $4.95  Place: The Café at CDH

Marketing Mix  Promotion  Promotional Materials  Display Plate  Sampling during Promotional Event

Marketing Mix

Resources Employee Resources Julie Brown, Retail Manager Rich Jirsa, Purchasing Manager Assembly Chef Dietetic Intern Equipment Resources Refrigerator, hotel pans, kitchen scale, #20 scoop, 4 oz spoodle, knife, spatula, cello wrappers and Cooking Light stickers

Resources Food Resources 5.5 x 8” naan bread 2.5-oz grilled chicken breast, sliced #20 scoop of mango chutney sauce 4-oz spoodle of spring lettuce salad mix

Resources Break Even Analysis for Chicken Wrap Sales Price per Wrap $4.95 Variable Costs Raw Food Cost Additional Associated Operating Costs Based on Total Food Cost Percentage of 30% {($4.95 * 0.30) - $1.29} Total Variable Costs $1.29 $0.20 $1.49 Indicated Profit per Wrap$3.46 Fixed Costs Sample Packaging 50 2-oz cups at $0.013/each 50 2-oz lids at $0.011/each Cost of Sample Wraps = $1.29) Additional Labor for Sample Wraps and Excess Production above Par Levels = 30 $10.50/hr Labor for Employee Passing Samples = 30 minutes at $10.50/hr Additional Promotional Materials $0.65 $0.55 $7.74 $5.25 $1.00 Total Fixed Costs$20.44 Break Even Point: ($20.44/$3.46) = 5.91 Wraps

Evaluation Goal/Objective #1: Accomplished Greater than 50 samples of the Chicken Wrap with Mango Chutney were distributed during the lunch hour on October 21, 2014 Goal/Objective #2: Accomplished Sales of the Chicken Wrap with Mango Chutney were increased by 400 percent as compared to the daily historical sales figure on October 21, 2014 Promotional Event was successful and well received Expanding the daily Cooking Light meal options is concluded to be reasonable and achievable