Discovery and Diagnostics Analyst Team U.S. Point-of-Care Retail Diagnostics Markets Ease-of-use and Forceful Marketing Expected to Drive OTC Tests and Monitors Markets “Simple designs that aid convenience, accessibility, facility of interpretation, and instant results are major factors driving demand for OTC pregnancy and ovulation tests as well as cholesterol tests and monitors.” Discovery and Diagnostics Analyst Team Frost & Sullivan
Industry Trends The ovulation market will continue to focus on technological innovations to increase brand name recognition and market share Marketing strategies will target key consumers of ovulation products to maximize benefit of limited marketing dollars Pregnancy test manufactures will continue claim driven marketing strategies to differentiate products that are largely perceived as commodities by consumers At-home cholesterol tests and monitors will experience substantial sales increases as the public accepts the health risks associated with elevated cholesterol
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Who Will Benefit? Current Market Participants Find out how you compare to the competition Assess current and future drivers and restraints Determine and exploit new market share opportunities New Entrants Analyze challenges associated with the industry Calculate time scales for strategy implementation Position yourself to capitalize on the market’s unmet needs Investment Community Analyze long-term strategies of clinical diagnostic companies Determine which participants will outperform the competition Assess attractiveness of investing in the clinical diagnostic industry
What’s Included Market & technology trends and developments Forecast model integrating a bottom-up approach with demand side penetration analysis Business models and alliance opportunities Incorporation of end user feedback in analysis Overview of competitive landscape and key success factors Analysis of firms likely to excel in the market Frost & Sullivan’s Market Engineering Analysis
Key Market Participants Abbott Laboratories/ Ross Products Div. AccuTech LLC Acon Laboratories, Inc. AmeriTek, Inc. Armkel LLC(Church & Dwight Co.) Chmeatics, Inc. Choletech Corp. Cortez Diagnostics, Inc. Genzyme Diagnostics Germaine Laboratories, Inc. Home Access Health Corp. Inverness Medical Ltd. Lifestream Technologies, Inc. Perrigo Co. Pfizer, Inc. Pheromone Sciences Corp. Phamatech, Inc. Polymer Technology Systems, Inc. Princeton BioMeditech Corp. Quidel Corp. SA Scientific, Inc. Scantibodies Laboratory, Inc. Syntron, Inc. Zetek, Inc.
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