SERVE 2.0: getting the big picture Bonner Summer Leadership Institute June 6, 2008
What is Serve 2.0? A national initiative being led by the Bonner Network to spread the use of social media in recruiting and engaging students in service.
Serve 2.0 Blog Facebook Video Screencast Podcast Social bookmarking Group Calendar Discussion Lists RSS Feeds Wiki Review of Social Media Tools
Serve 2.0 How might Serve 2.0 tools improve your: Recruiting & Publicity Training & Education Program Management Networking Social Media Tools in Action
Serve 2.0 Blog with entries from current Bonners Facebook Group for service center with regular updates PR video profiling center, service partners, service opportunities and events Video interviews of students, partners, faculty, etc. Recruiting & Publicity
Serve 2.0 Campus service center wiki with training & education resources Blog(s) for reflection, announcements, etc. Videos & podcasts of training workshops How-to videos and screencasts Video profiles of issues, partners, places, etc. Social bookmarking for issue & other web resources Training & Education
Serve 2.0 Campus service center wiki hub with pages for service project teams and other areas Facebook Group for service project teams Google group calendar for scheduling and coordinating Google discussion list RSS feeds to keep up with website(s) Program Management
Serve 2.0 Campus wiki serving as a hub of information sharing among all campus service programs/courses Campus service blog Campus service Google group calendar Campus service weekly update Facebook Groups for campus service center/programs Video & photo & social bookmarking sharing Networking
Serve 2.0 Bonner Network wikiwiki Bonner Foundation blog to announce and share Foundation newsblog Bonner Foundation Google group calendarGoogle group calendar Bonner Network weekly update National Bonner Facebook GroupsFacebook Groups National Bonner Love Group, Bonner Congress & Bonner Administrators Video & photo & social bookmarking sharingsocial bookmarking Bonner Foundation Strategy
The Bonner Network Wiki The Foundation will be moving it’s web resources and directory to bonnernetwork.pbwiki.com to facilitate collaboration and information sharing.bonnernetwork.pbwiki.com Implementation Guides Training Modules Useful Documents (e.g., recruitment brochures, etc.) Reflection Resources Campus Profiles Bonner Resources & Directory LIVE!
Exercise: Campus Profile Pages General content about school Contact names and s Accounts of best practices: “More About Us” section Photos: from Facebook or other photo hosting websites Edit Yours on the Bonner Network Wiki
Exercise: Strategy Session How might Serve 2.0 tools improve your: Recruitment & Public Relations Training & Education Program Management Networking Meet with School-Specific Groups and Discuss
Recruiting & PR Training & Education Program Management Networking Student Leaders Bonner Program Campus- Wide Regional & National SERVE 2.0 TOOLS ★ Blog with entries from current Bonners ★ Facebook Group for service center with regular updates ★ PR video profiling center, service partners, service opportunities and events ★ Video interviews of students, partners, faculty, etc. ★ Videos & podcasts of training workshops ★ How-to videos and screencasts ★ Video profiles of issues, partners, places, etc. ★ Campus service center wiki with training & education resources ★ Social bookmarking for issue & other web resources ★ Blog(s) for reflection, announcements, etc. ★ Google group calendar for scheduling and coordinating ★ Campus service center wiki hub with pages for service project teams and other areas ★ Google discussion list ★ Facebook Group for service project teams ★ RSS feeds to keep up with website(s) ★ Bonner Network wiki serving as a hub of information sharing ★ Bonner Foundation blog to announce and share Foundation news ★ Bonner Foundation Google group calendar ★ Bonner Network weekly update ★ National Bonner Facebook Groups: National Bonner Love Group, Bonner Congress & Bonner Administrators ★ Video & photo & social bookmarking sharing
Serve 2.0 Implementation
catalysts: the lead Bonner students and staff on each campus who will recruit, train, support and guide others in using social media tools content providers: the users who will generate a range of content (groups, wikis, blogs, photos, etc.) moderators: those who will oversee the social media tools to facilitate collaboration and information sharing Serve 2.0 Implementation Roles
Strategy Session Questions What is your Program’s current recruitment and selection process for student leadership? How is your Bonner Program presented to prospective students? In what ways are service-related events publicized on campus? How might these approaches benefit from Serve 2.0 tools? Recruitment & Public Relations
Strategy Session Questions How are student leaders trained and prepared for their positions? In what ways are Bonners trained throughout your program? Are campus or community events parts of Bonner training and education? If so, which types? How might these approaches benefit from Serve 2.0 tools? Training & Education
Strategy Session Questions How are student leaders involved in programming or management? How are Bonner Program events, site teams, hour logs, announcements, meetings, trips, etc. managed and communicated within the program? Are there any programs collaboratively organized by your Bonner Program and other groups on campus? If yes, which ones? How might these approaches benefit from Serve 2.0 tools? Program Management
Strategy Session Questions How does the Bonner Program coordinate with other service programs on campus? Does your Bonner Program include community partners in any training or networking fairs on campus? Does your Program assist community partners in networking with each other? Does your Bonner Program network with other Bonner campuses and other national organizations? If so, how? How might these approaches benefit from Serve 2.0 tools? Networking