eMembership Survey Results Preliminary: 8/20/2003

Survey Process Goals outlined by product champions: Goals outlined by product champions: Learn more about preliminary target audience web behaviors Learn more about preliminary target audience web behaviors Gauge interest levels in eMembership and possibility of revenue generation Gauge interest levels in eMembership and possibility of revenue generation Refine initial target market and revenue goals Refine initial target market and revenue goals Methodology and questions drafted by Kevin Mahler Methodology and questions drafted by Kevin Mahler Methodology and questions finalized by Kevin Mahler, LaVerne Winkowski, and Bob Low Methodology and questions finalized by Kevin Mahler, LaVerne Winkowski, and Bob Loweth

Survey Target Audience Most likely eMembership “early adoption” candidates Most likely eMembership “early adoption” candidates MySAE “users” MySAE “users” Anyone who has registered on the site (including buyers) or who has changed Web preferences Anyone who has registered on the site (including buyers) or who has changed Web preferences 110,788 customers/members: 110,788 customers/members: 45,411 members 45,411 members 15,062 lapsed members 15,062 lapsed members 50,315 non-members 50,315 non-members

Survey ing Stratified sampling used Stratified sampling used Samples adjusted for expected return rates Samples adjusted for expected return rates 4,000 of the 45,411 members 4,000 of the 45,411 members 6,000 of the 15,062 lapsed members 6,000 of the 15,062 lapsed members 6,000 of the 50,315 non-members 6,000 of the 50,315 non-members

Survey Respondents As of 8/14/03: 886 respondents As of 8/14/03: 886 respondents (99% confidence level, 4.32% confidence interval) (99% confidence level, 4.32% confidence interval) 378 members (9.5% response rate) 378 members (9.5% response rate) (95% confidence level, 5.02% confidence interval) (95% confidence level, 5.02% confidence interval) 48% under 40 years old 48% under 40 years old 508 non-members (4.2% response rate, 95% C.L., 4.33% C.I.) 508 non-members (4.2% response rate, 95% C.L., 4.33% C.I.) 152 lapsed (2.5% response, 95% C.L., 7.91% C.I.) 152 lapsed (2.5% response, 95% C.L., 7.91% C.I.) 55% under 40 years old 55% under 40 years old 347 non-members (5.8% response, 95% C.L., 5.24% C.I.) 347 non-members (5.8% response, 95% C.L., 5.24% C.I.) 33% under 40 years old 33% under 40 years old

Survey Results

Question 1 Do you currently subscribe to any paid online publications or services? Do you currently subscribe to any paid online publications or services? Yes Yes No 1-a:If yes, which services do you use? (select all that apply) No 1-a:If yes, which services do you use? (select all that apply) General News General News Industry News Industry News Technical Magazines Technical Magazines Technical Journals Technical Journals Technical Databases Technical Databases Government Reports Government Reports

Question 2 Do you use any additional, personal online services? (i.e. Online banking, Portfolio management, credit card account management, etc) Do you use any additional, personal online services? (i.e. Online banking, Portfolio management, credit card account management, etc) Yes Yes No 2-a:If so, do you: (select all that apply) No 2-a:If so, do you: (select all that apply) Get the services for free Get the services for free Get online services as part of a full service package Get online services as part of a full service package Pay for services as needed Pay for services as needed Pay for a long-term subscription Pay for a long-term subscription

Question 3 On your job, do you participate in: (select all that apply) On your job, do you participate in: (select all that apply) Business to Business eCommerce services Business to Business eCommerce services Online work collaboration Online work collaboration

Question 4 How do you currently access SAE technical information? (select all that apply) How do you currently access SAE technical information? (select all that apply) Web access from your office Web access from your office Web access from home Web access from home Your employer's Intranet Your employer's Intranet Phone/Fax order Phone/Fax order SAE online/subscription service SAE online/subscription service I do not access SAE technical information I do not access SAE technical information

Question 5

Question 6: Non-members If SAE membership included the services mentioned above, what would be your likely reaction: If SAE membership included the services mentioned above, what would be your likely reaction: I would strongly consider becoming an SAE member to obtain these services, even at a higher cost than current membership I would strongly consider becoming an SAE member to obtain these services, even at a higher cost than current membership I would consider paying for these services, but would not be interested in SAE membership I would consider paying for these services, but would not be interested in SAE membership I would have no interest in these services I would have no interest in these services

Question 6: Members If SAE made the services mentioned above available to members, what would be your likely reaction: If SAE made the services mentioned above available to members, what would be your likely reaction: I would pay a fee to add these services to my current membership I would pay a fee to add these services to my current membership I would be interested in these services, but would not pay extra for them I would be interested in these services, but would not pay extra for them I would not be interested in these services I would not be interested in these services