Europeana Awareness Training days 7/8 February 2012, Oxford PR-Campaign Europeana 1914- 1918.

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Presentation transcript:

Europeana Awareness Training days 7/8 February 2012, Oxford PR-Campaign Europeana

Plan: -four public participation days in Frankfurt/M., Berlin, Munich, Stuttgart in March/April extension four more days in Erfurt, Dresden, Kiel and Regensburg in June/July 2011 Task: -create media interest in the crowdsourcing campaign -make sure that the public knows about the public participation days (aim: ~100 participants) -get media coverage of the days PR-Campaign Europeana in Germany

Promotional Material -A3 Posters -Folder -Postcard PR-Campaign Europeana in Germany

Promotional Material -Folder PR-Campaign Europeana in Germany

Promotional Material -Folder PR-Campaign Europeana in Germany

Promotional Material -Postcard with Thank you stamp PR-Campaign Europeana in Germany

Promo Film -Otto & Bernard PR-Campaign Europeana in Germany

PR-Campaign Europeana in Germany How to get the media to cover? Press launch in Berlin Selection of officials and experts great story original material (something to film) Good media opportunities

Pre-event coverage PR-Campaign Europeana in Germany

PR-Campaign Europeana in Germany Munich

PR-Campaign Europeana in Germany Munich Stuttgart

Dresden PR-Campaign Europeana in Germany

Erfurt and Kiel PR-Campaign Europeana in Germany

PR-Campaign Europeana in Germany

Press launch in Berlin -A3 Posters -Folder -Postcard PR-Campaign Europeana in Germany

- European Press Launch, Luxembourg, 27/2/ Press Launch for every country - Distribution of Promo Material - Media reports before the event - Coverage of the event PR-Campaign Europeana

Thank you! PR-Campaign Europeana