The Marketing Mix (4 P s ) The marketing mix is a business tool used by brands. It is crucial when determining a product or brand's offering and image, and is associated with the four P's: Product, Price, Promotion, and Place. Successful businesses ensure the 4 Ps are well coordinated and appeal to their target market.

So how does this apply to ? How you are perceived and the reputation you have will determine how success you are. You must answer the following questions to discover how successful your Marketing Mix is! This can be done as a poster, video or essay

What is “Brand You”?

Product 1.What is unique about you and what are your best features? 2.How do you “add value” to the lives of others? 3.What do you want to be? 4.If you were a character in any teen movie, who would you be and why? 5.What are you passionate about and why? 6.Do you appeal to a Niche (small) or Mass (large) market? 7.What is more important to you; how good you look, or how good you are? Explain your answer.

Product Possible answers I have amazing hair I want to be rich/famous/happy/ successful/ helpful/respected. Everybody loves me, I have 5000 friends on Facebook I love fashion and want to design my own clothes I’m a Niche product; I have a handful of great, close friends

Price 1.How much money would you like to earn per year and how do you intend to do this? 2.Why will employers be willing to pay this much for you? 3.What can you do to make yourself more valuable to employers?

Price I want to earn millions!... But I’ve no idea how. I’ll get a great education I’ll make sure I’m passionate about whatever I do I’ll work hard and do whatever my boss says! I’ll make sure I’m better than and different from the rest

Promotion 1.What were your last 5 social media updates? 2.What do they say about you as a person? 3.What would your teachers and classmates say are your strengths and weaknesses? 4.Does this link with “the real you”? 5.If not, what can be done to change this?

My friends would say I’m awesome, my teachers would say I’m lazy I’m not very good at selling myself, but those who do know me like me I act confident, but really I just want attention Everybody always loves my funny tweets I’m the best dressed, best looking person here Promotion

Place 1.Where do you spend most of your time? 2.Do you want to be a local, national, or global kinda person?

I want to travel the world I want to live in London or Paris I want to stay close to family and friends I’m usually in front of a screen / in the library / hangin’ out with friends I’ll go wherever my job takes me Place

Coordinating the Marketing Mix 1.How do your 4Ps link together? 2.What problems can occur if they are not coordinated? E.g. someone who talks a lot but doesn’t do much. 3.Which is the most important “P” in your Marketing Mix? Explain your answer 4.Evaluate the best ways to improve your personal marketing mix and image