1 Totally Hollywood TV/HMC Content Strategy

2 Studio Content Leverage Studio’s Free Marketing Assets Plus - HMC Content  Reviews  Showtimes  Ticketing  And more…

3 Hollywood Buzz Hot Picks Meet The Stars Red Carpet What’s Hot Leverage High-Quality / Low Cost Original Programming

4 (Hollywood Related) Trivia & Fun Facts

5 Interactive Trivia - User/Viewer Advantages Includes clues, fun facts, & entertaining information Real-time competition against clock & other players Players can join in anytime Fastest response garners more points Players are ranked See “Top Scores” Continuous feedback Collect Prizes

6 Get ready to play Hollywood Trivia Time Brought to you by

7 Choose a category  The Big Stars  Recent Feature Films  The Classics  Who Said That?  Separated at Birth  The Best of Yak Shak Hollywood Trivia Time Brought to you by the editors of Hollywood.com

8 Game begins in 23 seconds Hollywood Trivia Time

9 Which film did Cameron Diaz not star in? Hint: Cameron Diaz was born August 30, seconds remain 50 points Question #1 A.Bill and Ted’s Excellent Adventure B.The Mask C.Something About Mary D.The Sweetest Thing E.Being John Malkovich Hollywood Trivia Time

10 You’re right ! 250 points accumulated A. Bill and Ted’s Excellent Adventure (1984) The film starred a young Keanu Reeves who would later go on to star in “The Matrix”. Hollywood Trivia Time

11 Did You Know? Cameron Diaz first film was the 1994 hit comedy “The Mask”. She auditioned for the part while working as a model. To her amazement, and despite having no previous acting experience, she was cast as the female lead opposite Jim Carrey. Check out the Yak Shak on Hollywood.com Hollywood Trivia Time Where you can shoot the breeze with other users about your favorite movies and celebrities.

12 3 seconds remain Fun Fact It take 9 cows 3 days to produce enough milk to make 1 box of CHEEZIT X 3 Days = Hollywood Trivia Time Get ready for question #2

13 Top Ten List 1.LaurieS500 2.EricI450 3.MitchR Cute SuzyQ400 6.LeighJ400 7.PatrickB350 8.ShaneM350 9.RuExperienced HelenC350 Hollywood Trivia Time

14 Find out how you can get inside the movies. Click on the CHEEZIT box Next Round begins in 27 seconds Hollywood Trivia Time

15 Next Round begins in 17 seconds Hollywood Trivia Time Check out Hollywood.com for all the info on your favorite stars and films. Read reviews, get movie showtimes, movie tickets, and more. of the Sci-Fi Channel……On June 2, Sony studios brings you “Monsters R Us”, a warm and fuzzy

16 Unique playing experience / not "commodity" data product Addictive entertainment Extends time spent on channel/web Truly interactive vs.. click-a-button & watch-a-video Encourages repeat visits Designed for people of all ages User/Viewer Advantages

17 Plays on HMC data/content philosophy Leverages current HMC content / skill sets Content syndication opportunities Content can be used across multiple platforms Build “aggregation service” into a full fledged entertainment & game channel Already a proven quantity on iTV, Web, DVD

18 Provides added value to cable operators Sponsor/Advertiser graphic/video imbedded in screen* Entire game area can be sponsored * Current films can be featured as part of Trivia * Users compete for prizes* Drives traffic to other HMC properties MARKETING & CROSS-PROMOTION OPPORTUNITIES * Fee paid by sponsor, advertiser, or studio