2005 MD PERCEPTION OF LIONS SURVEY This professional survey was conducted across the nation in March 2005 and involved 1300 homes and representatives of the population aged 18 – 90 years

AWARENESS OF LIONS Regional Areas 80% Metropolitan (major cities) 68% Australia 73%

STATE AWARENESS Victoria 70% New South Wales 71% Tasmania 74% Queensland 75% South Australia – NT 81% Western Australia 81%

AGE GROUP AWARENESS 18 – 39 67% 40 – 59 81% 60 – 90 73%

IMAGE & STRENGTHS Collects for good causes Helps disadvantaged in Australia Good way to meet / network People just like me Relevant to Australians today Very patriotic Has activities which are fun Helps people overseas

AND SOME MORE NEGATIVE PERCEPTIONS Requires a lot of time More for older people More for men Is a bit exclusive

IMPLICATIONS OF IMAGE WHEN RECRUITING Explain & show both local and world causes Emphasise fun Reinforce networking – demonstrate connections Target and show mixed groups 40 – 59 in all images – avoid images of older people and images which only show men

MEMBERSHIP OPPORTUNITY IN LIONS When asked the question “How interested would you be in joining a Lions Club?” the responses included: Very Interested 2% Moderately interested 19% Total interested 21%

PERCENTAGE OF AGE GROUPS INTERESTED IN JOINING 18 – 34 Years 13.1% 35 – 49 Years 18.0% 50 – 64 Years 21.7% 65 + Years 9.6%

WHOSE INTERESTED IN JOINING Top half of income range $40,000 + More single and or divorced than married Most interest 50 – 59 years, not retired However Interest in almost all age, profession and Geographic groups