4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth
“To be one of the nation’s highest volume computer resellers selling brand name products; to provide a ‘fun’ and challenging work environment and above-average earnings; and to maintain a high net profit by running a lean, highly automated systems-oriented company” “The customer is our ultimate employer.” Our Mission Statement
CDW Circle of Service
No. 1 in Chicago Magazine’s “Best Places to Work” w100 Best Companies to Work for in America, as reported in FORTUNE ® magazine1999 and w No. 53 of The Internet 500 Interactive Week w No. 55 of the 500 most innovative corporate users of information technology. Information Week w Hot 10 Companies to Watch -- CDWG Federal Computer Week w Fortune 1000 company, ranked No. 560 FORTUNE ® magazine 2000 w Better Business Bureau National Torch Award for Marketplace Ethics, Finalist Council of Better Business Bureaus wNo. 1 Reseller of the Year -- CDW-G Federal Computer Week CDW Awards
Business Overview w#1 Direct Source for Brand Name Technology wCustomized Service wwww.cdw.com wMulti-Media Advertising Strategy wWhat we sell “Enthusiasm is Contagious... Catch it”
4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth
The CDW ® Advantage wOne-Stop Resource for Businesses wMulti Brand products at competitive prices wSame day shipping wFree, Same-Day Custom configuration wProficient, Fast, Free Tech Support 24X7 wDedicated CDW ® Account Manager Customized Customer Web sites “It’s Only Good if it’s WIN/WIN”
Professional Sales Team “Clicks & People” “Clicks & People” wCDW University wRelationship Oriented w1100 Account Managers wLong Term Focus “There’s Only 6 Inches Between a Pat on the Back or a Kick in the Rear”
Customer Segmentation Consumer 45 Million Sites Small <50 7 Million Sites Medium >50 < ,000 Sites Large >100 <1, ,000 Sites Enterprise - >1,000 Over 8,000 Sites “The Challenge of Success is to Continue Being a Success” Data source provided by: ZDMI OpportunityStrength
“Best Vendor Web Site”--Computer Shopper
CDW.com Objectives Differentiate CDW Build more customer connections than our competitors Opportunity for industry leadership Leverage CDW’s Business Model Relationship-based model Logistics excellence Offer enhanced services Facilitate the sales process Create Long-term Value Retain our most valued customers Maximize revenue per customer 1 Make it easier to do business with CDW 2 Reduce the cost of doing business for both parties 3 Enhance customer relationships
Real-time customized solutions Order status Corporate standards Purchase history Custom pricing across multiple locations Personalized and linked to a CDW Account Manager Authorized Purchase levels Ongoing development effort
4 Who Is CDW? 4 Sales and Marketing 4 Strategies for Growth
The Winning Formula technology solutions business to business e-commerce customer focus people
CDW is Existing Office approx. 100,000 sq. ft. Expanded Distribution Center approx. 100,000 sq. ft. Existing approx. 40,000sq. ft. Future Distribution Center approx. 250,000 sq. ft. Future Office approx. 200,000 sq. ft. Initial Distribution Center approx. 100,000 sq. ft
CDW-G GOAL: Establish leading position in Gov/Ed marketplace STRATEGIES: wFocused sales & marketing wactivities wDeliver CDW’s Best Practices wNational Sales Office -- Chantilly, Va. wwww.cdwg.com wGSA Schedule, Open Market and Contract Vehicles “Enthusiasm is Contagious... Catch It”
Sales Productivity Focus “It’s Only Good If It’s WIN/WIN” GOAL: wDrive Incremental Sales through Sales Productivity STRATEGIES: wAggressive Hiring wApproximately 1100 by year end wDowntown Chicago Sales Office
Our People “Fast Pay Makes Fast Friends” GOAL: CDW ® the Employer of Choice STRATEGIES: wCulture wPay for Performance wLT Incentives wSubsidized Cafeteria wOn Site Child-Care & Fitness Center wPaychecks from “All Our Customers”
From All Our Customers
Success in Sales…. Proactive Relationships Long Term Focus Dynamic Adaptable Training
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