McDonalds By: Steven Wilson, Zack Harrigan, Josh Foley

Company History  McDonalds barbeque opens in 1940  First fast food McDonalds was in 1948 and they had 9 original items at the restaurant  Staple of the menu was a 15 cent hamburger  One year later they added their world famous French fries  Ray Croc makes McDonalds famous in 1954

Products  Big Macs, Fries, chicken, McRib, McEverything, Soda, anything a fast food restaurant would normally have. (food)

Sales Reach  A global sales reach has been acquired by McDonalds due to the superfluous amount of stores scattered throughout the world.

Competitors  Their main competitors are as follows Starbucks, Subway, Burger King, Taco Bell, Jamba Juice, Yum, Dunkin Donuts.

Planning  Location- There are 33,000 locations and these are based on population, religion, GDP of area, region, and food source.  Layout- Fifty thousand square foot area, a parking lot with a drive-thru, a counter to order your food as you walk in, a kitchen in the back, seating area, bathrooms, and possibly a play area  Quality- They have personal quality assurance employees that check thee stores to make sure they are meeting standards.  Methods- For that, McDonalds 5P’s marketing strategy.  Product- Product consists of how the company must design, manufactures the products which improve the experience of every customer.  Place- The place for the most part includes distribution outlet and channel of the business.  Price- Pricing strategy is one of the most significant aspects when it comes to marketing.  People- McDonalds understands the significance of both consumers and employees. marketing.  Promotion- The endorsement activities implement by the Company aids communicate effectively with the potential consumers.  Capacity- on busy days, staff more employees. Add a second drive thru lane. Have extra employees ready if needed. Have move employees scheduled for dinner hour than the rest of the day

Factor Utilities  Form- McDonalds sells fast food  Place- they usually try to have their location close to high GDP and high population.  Time- open for twenty four hours