Tools And Implementation for Direct Marketing WAWGG 2010 Annual Meeting February 4, 2010 Social Media  Not TV  Not Radio  Not Print Rebecca Gunselman.

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Presentation transcript:

Tools And Implementation for Direct Marketing WAWGG 2010 Annual Meeting February 4, 2010 Social Media  Not TV  Not Radio  Not Print Rebecca Gunselman

Social Networking Global Interaction Communication

FREE

If you build it, they will come BE THERE!

My methods of communication Web Site Web Site blasts blasts Facebook Facebook Twitter Twitter

Web Site Fresh and accurate, update at least quarterly

Blast use as needed to notify about events, new releases, wine press, etc Constant Contact, Vertical Response

facebook Friend page, easy to monitor, update at least weekly

facebook fan page

Twitter Warning! requires constant supervision, u r on call follow & followers, needs application to monitor chatter TweetDeck, Hoot

In this global marketplace, social networking is the cornerstone of communication. Actively participating in social media is vital to staying connected to your customer!