3 B2B Trends For Digital Marketing Success Ryan Panzer Business Development Manager, Google

Today’s Session: 1. The Path to Purchase is No Longer a Path. How Do B2B Decision Makers Use the Web? 2. Decisions Are Made on the Go How Has the Dominance of the Smartphone Changed B2B Marketing? 3. We Know What Customers Are Demanding. What Insights Should You, as a Marketer, Be Aware Of? 4. Resources & Tools Places to Research, Discover, and Grow Your Online Identity

Trend #1: The Path to Purchase is No Longer a Path

Source: Google/Millward Brown 2014 Study – The Changing Face of B2B MarketingThe Changing Face of B2B Marketing Number of Actions Prior to Contacting a Business

Trend #2: Decisions Are Made on Mobile Devices

Source: Google/Millward Brown 2014 Study – The Changing Face of B2B MarketingThe Changing Face of B2B Marketing

Paper Industry Search Data

Phone Calls Store Visits Mobile Web Conversions Cross Device Conversions App Installs

Trend #3: We Know What Customers Are Demanding

Google Trends: Know the Direction of Your Industry, Your Brand, Your Competition

See Regional Interest, Related Searches

Resources

Today’s Session: The B2B Path to Purchase How Do B2B Purchasers Use the Web? Our Mobile Planet How Has the Dominance of the Smartphone Changed B2B Marketing? The Database of Intentions What Insights Should You, as a Marketer, Be Aware Of? Resources & Tools Places to Research, Discover, and Grow Your Online Identity

3 B2B Trends For Digital Marketing Success Ryan Panzer Business Development Manager, Google | (734)