Can Mickey Mouse Relate to the Little Guy? Can Mickey Mouse Relate to the Little Guy? By Buck Wolf Presented By Molly Patrick.

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Presentation transcript:

Can Mickey Mouse Relate to the Little Guy? Can Mickey Mouse Relate to the Little Guy? By Buck Wolf Presented By Molly Patrick

50 th Anniversary Celebration Kicked off 18 month “Happiest Celebration on Earth” Experiencing attendance growth for the first time since September 11 th Eager to show off their new rides

“Magic Your Way” Customized pricing One to 10-day options Weeklong Disney pass $28 a day for adults $23 a day for kids (under 9)

Increased Ticket Sales Disney World Growth of 8% 15.2 million sold Top 50 parks Growth of 2.2% million sold

How is Disney Taking Advantage of Increased Attendance? “Magic Your Way” Ticketing “Package Plus Dining” “No Expiration” Option “Disney’s Magical Express”

Sources r&hl=en&lr=&start=260&sa=N