Social Networking For Insurance Agents Billy R. Williams, PhD President Inspire a Nation Business Mentoring

Social Networking For Insurance Agents In order to be competitive in 2010 agencies must: Have the largest prospect database possible – Cole X-Dates Leverage other people’s networks – Social Networking Show your expertise – Blogs, website, Social Networks Tell your individual story to the largest audience possible – YouTube, Social Networking Sites Build as large of a network as possible – Social Networking Keep your product and expertise in front of your network on a regular basis at the lowest cost possible – Social Networking Keep a connection with former customers and prospects – Social Networking Make it easy for prospects and customers to contact and/or learn about the agency at times and in ways that are convenient for the customer - Text Messaging, Agency videos, Blogs, YouTube The agency needs to have a high placement in search engines like Google and Yahoo – Agency Videos, Blogs, Agency Website

Social Networking For Insurance Agents What are you doing to fill your prospect funnel?

Social Networking For Insurance Agents Social Networking should be an important tool in your toolbox

Social Networking For Insurance Agents Social Networking should be a part of your everyday agency Process because it can help an agency in 4 critical areas in the agency: 1.Increasing the agency’s prospect pool 2.Increasing Policies 3.Increasing referrals 4.Allows the agency to brand and market itself to a large audience at a low cost.

Social Networking For Insurance Agents Lets look at a few of the various social networking sites

Social Networking For Insurance Agents The “Big Dog” of the social networking sites Use the facebook business pages to promote your agency How do you sign up for a facebook business page

Social Networking For Insurance Agents Not as popular as it once was, but it is still a formidable force in the Social Networking world. It is more playful and may appeal to a younger audience

Social Networking For Insurance Agents The “king” Of business Social Networking

Social Networking For Insurance Agents It does Have a place in your Social Networking toolbox. Use it for general announcements, holiday greetings, birthday wishes, etc.,

Social Networking For Insurance Agents The “unwritten” rules of using social networking in insurance: 1.Do not use your site as an additional website 2.The power is in how many of your customers, prospects, and networking partners have referred you on their Social networking site 3.Always drive customers back to your primary site. Do not leave them lost in cyberspace 4.Our research shows that a “connection” that is also a customer will absorb 8 – 12% more rate increase than a non connection

Social Networking For Insurance Agents Billy R. Williams, PhD President Inspire a Nation Business Mentoring To download this presentation visit our website (Monthly Member page)