REPORT PREPARED FOR: Individual Presentations and Reflection BY IAN LOBKO POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE.

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Presentation transcript:

REPORT PREPARED FOR: Individual Presentations and Reflection BY IAN LOBKO POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE ASSOCIATE PROFESSOR DR. NITIN SETH 2014 Assignment 4: Individual Presentations and Reflection

ANALOG DATA ADC DAC Now: Images; Sounds In the future: Smells; Feelings; Sense of touch ADC Scaners Digital camera Digital sound TOOLS Data storage Data processing Means of communication Data transfer DAC Displeys Speakers ADC – analog to digital converter. DAC – digital to analog converter . Main tools – server storage, CPU, means of communication (Intranet and Internet).

IMPLICATIONS FOR CONSUMERS AND OTHER CUSTOMERS Transition from: - analog to digit (e-books, mp3, digital TV, digital communication, GPS, and so on. ); - place to space (social networks, market space, online banking, online studying, work online at home, and so on.); Co-creation of value: Value=Benefits/Price Benefits: for business: - reduction of prices on goods and services due to the reduced overhead expenses on the rental of commercial premises, shop assistants, cashiers, security, and so on; - competitive advantage; - advertising and promotion; for customers: - online comparison of the prices and features of goods on the market; - price reduction (high level of competition); - online purchase with delivery (24/7, online banking, payment in one click).

PRACTICAL CONFIRMATION OF THE THEORY 1. Case analysis of Countdown: - comparison of retail stores (market place) and its online version (market space); - benefits for customers (24/7, OneCard, delivery, informing about discounts and promotions by e-mail, messaging, online); - benefits for company (attraction and retention of customers via OneCard, development of online business in the strategic perspective). 2. Assignment 1: Customer Experience Model Analysis base on online store Torpedo7 (www.torpedo7.co.nz): - Antecedents – Experience – Consequences; - confirmation of the theoretical model by customer interviews; - the use of the model as a testing tool online resources.

THE PROPOSED RESEARCH MODEL AND HYPOTHESES Source: (Jin & Park, 2006).

THE THREE COMPONENTS OF A DIGITAL BUSINESS MODEL II. IMPLICATIONS FOR BUSINESS AND STRATEGY THE THREE COMPONENTS OF A DIGITAL BUSINESS MODEL Source: (Weill & Woerner, 2013).

PRACTICAL CONFIRMATION OF THE THEORY 1. Case study: Lexisnexis’ Digital Business Model. The study businesses model of the company showed how the firm upgraded its businesses model (Weill & Woerner, 2013), where: Content - Information about other lawyers, legal research, case law, expert commentary, community sites, integrated public records, news and business information. Experience - Single sign-on, subscription-based; collaboration with peers and customer content; more than 81,000 apps downloaded. Platform - Global platform, customized locally; enterprise business architecture with global content repository, expanded taxonomies, modular design and global and local innovation.

fabrics and accessories 2. Assignment 2: Company Business Model Analysis. Our group carried out a study of business model of a company, which is called The Carpenter’s Daughter. Examining the existing businesses model using the three components of a digital business model and taking into account the wishes of the owner of the company, we have advised the following model: The Digital System is a complex, which includes: an interactive online store that is integrated into the program management of the enterprise. Suppliers fabrics and accessories Design and tailoring Warehouse Online store Retail stores Suppliers Production Design department Digital system Warehouse Online store Retail stores

Number of social network users worldwide III. IMPLICATIONS OF STAKEHOLDERS AND SOCIETY Number of social network users worldwide from 2010 to 2017 (in billions) Source: www.statista.com (2014)

THE INFLUENCE OF SOCIAL NETWORKS ON SOCIETY AND STAKEHOLDERS Positive Negative SOCIETY access to the media; free choice of information; communication; exchange of information and experience; online shopping; online banking spend all free time online; health problems; problems with family relationships; psychological problems STAKEHOLDERS free communication around the world; video conferences; promotion of goods and services; search for business partners; search and staff recruitment using social media during working hours; discuss corporate issues in social networks; leakage of information; decline in labor productivity

Thank you ianlobko@gmail.com