Business as usual is not an option Idar Kreutzer CEO, Finance Norway BI,

A global market in transition 2 Population growth will occur mainly in developing countries Global population (billion) The global middle class is rapidly expanding Population in low- and middle-income countries earning $4,000- $17,000 per capita (purchasing power parity) Greenhouse gas emissions keep rising GHG emissions by regions Environmental degradation jeopardizes people’s quality of life People living in areas of water stress by level of stress Sources: UNPD, World Bank, OECD

Business as usual is not an option 3 Today and BAU: The world is on an unsustainable track Vision 2050: Around nine billion people live well, and within the limits of the planet Source: World Business Council for Sustainable Development, Vision 2050

2050 TODAY The pathway to Vision 2050

Source: World Business Council for Sustainable Development, Vision 2050 Redefining strategic framework for business 5 Increasing complexity of risk Changing consumer behavior Business Evolving framework conditions Rising cost of capital Fluctuating prices and availability of raw materials ”Those companies that wait to be forced into action or who see it solely in terms of reputation management or CSR, will do too little too late and may not even survive.” Paul Polman, CEO Unilever

Hydro takes a leading position in redesigning production 6 Kg CO 2 e / Kg aluminum Source: Hydro. Average specific emissions from Hydro’s Norwegian smelters KWh / Kg aluminum Lower emissions -70% Lower energy use

Change we believe in - Norway’s first plushouse is being built in Trondheim 7

Design for the future Energy efficiency Use of materials Recycling – closed loop design Weight/volume/transportation Sustainable living Sustainable consumption 8 Making a sustainable lifestyle attractive

Future Today New decentralised businessmodels 9

We are committed to creating economic value, but we are not indifferent to how we do it 10 SUSTAINABLE ASSET OWNER OF THE YEAR 2011

11 Future business champions are those who develop products and services in a way that unites the global social and environmental challenges with their own profitable growth