1 Social Media Adoption ( Creating new value collaboratively ) By Paul Terlemezian President, iFive Alliances, LLC Twitter: ifivealliances iFive Alliances, LLC June 19, 2009

2 Collaborating Techies INNOVATORSINNOVATORS Early majority Late majority Skeptics

3 Collaborating (with thanks to Geoffrey Moore) Techies INNOVATORSINNOVATORS Early majority Late majority Skeptics

4 Deciding 1. Keynote/Lunch-n-learn 2. The Business of Social Media Workshop: An Executive Roadmap (public or private) 3. Implementation Services 4. Private Social Media Technology 5. Webinar/workshops (e.g. LinkedIn, RSS) 6. Executive Coaching

5 Collaborating Techies 1,5 I N O V A T O R S 3,4 Early majority 2,5,4,3 Late majority 1,6,2,5,4,3 Skeptics 1,6 1. Keynote/Lunch-n-learn 2. The Business of Social Media Workshop 3. Implementation Services 4. Private Social Media Technology 5. Webinar/workshops (e.g. LinkedIn, RSS) 6. Executive Coaching

6 Getting Started 1. Imagination (approaching) 2. Impact (watching) 3. Integrity (understanding) 4. Implementation (collaborating) 5. Income (deciding)

7 Approaching Other Party Interest DecisionRoleWallet Product (traditional) PriceDependableCustomer Process (consultative) Total CostConsultantClient New Value (collaborative) ProfitExpertClient Added Value and Awareness (strategic) DifferentiationMarket MakerThird Party Copyright 2009 iFive Alliances, LLC

8 Watching ( with thanks to The PAR Group ) 1. Probe-the questions to ask 2. Align- personally and professionally 3. Raise – collaboratively to a new level of mutual understanding

9 Understanding Capability Need

10 Understanding Capability Need Strength Weakness Opportunity Threat

11 8 Simple Tips (Bradley Will) Viewable on You-Tube and 1. Use your own face 2. Be super interesting 3. Get out of the “no friend zone” 4. Make it easy to stay in contact 5. No sales pitches (strangers-friends-customers) 6. Balance (links, quotes, personal, business) 7. Participate (comment about other’s stuff) 8. Compliment (generous/genuine)

12 Founder of iFive Alliances, LLC President ASTD Atlanta; 2009 member ASTD Atlanta BOD TAG (Technology Association of Georgia) Leadership Council and 2009 BOD TAG WLS (WorkPlace Learning Society Founder and Current Chair– ) ASAP (Association of Strategic Alliance Professionals) Affiliate Chair- Southeast Chapter ( ) Guest Speaker on the topic of Alliances (Atlanta IT Alliance, Institute of Management Consultants, Vistage, Managing Your Business as an Asset (TAG), C-Level Enterprises, 2008 Supplier Summit, Brain Trust, Bizsummits) DEC, IBM (Catapult Division), KnowledgeWare (Sterling Software), Caliber, Media1st, iLearning Background