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The Social Media Gender Gap Starring: Auren Hoffman CEO Rapleaf

Quick poll

Gender and social media How to engage people on social networks What your prospects are doing online and why is that important How you can identify influencers and how to engage these influencers How you can use the power of the social graph (who knows whom) in campaigns Agenda

Women are more active on social networks than men

57% of people on Facebook are women Source: Facebook (April 30, 2009)

Most social networks are 60% women

Women have more online friends

Fastest growing demographic on social networks: Moms

Men are more transactional

Men are from video games

Social media sites are geared toward women

Prediction: more women social media executives

Rapleaf: a search tool used to learn about a client’s consumers, and their footprint on the social web

How to engage people on social networks 1.Learn about them. 2. them something actionable. Engagement

What are your prospects doing online? Why is that important? Listening

How you can identify influencers? How to engage these influencers? Influencers

Power of the Social Graph Social graph

657 Mission St Suite 600 San Francisco, CA Contact: Auren Hoffman