FALL 2012 APPAREL LINE EPIPHANY CIERS ASHLEIGH BLAKES AUBRIE ELLIS APRIL 25, 2012 MDSE 1650- SPRING 2012 APPAREL LINE PROJECT MISSCHIC.

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Presentation transcript:

FALL 2012 APPAREL LINE EPIPHANY CIERS ASHLEIGH BLAKES AUBRIE ELLIS APRIL 25, 2012 MDSE SPRING 2012 APPAREL LINE PROJECT MISSCHIC

ANALYSIS OF ASSIGNED GARMENT Garment Scenario: Upscale Department Store Women’s Knee Length Coat Department: Outwear Wool Blend Department Store Price Range $150-$200 Mid Range Selling Item in 2011 Carried only in Sangria Red Str engths of Assigned Garment: The price is affordable for this customer Perfect for cold climates Casual and comfortable; versatile Classic Staple garment Weaknesses of Assigned Garment: Limited color choice Requires Dry-cleaning The cost of wool has increased and may make the garment expensive for the customer

TARGET MARKET PROFILE Target Market: Upper middle class, fashion savvy, business woman between the ages of Demographics: College educated Annual income around $65,000+ {single} and $80,000-$150,000 {married} Possibly married with dependent children Psychographics: Enjoys wearing fashionable apparel with a busy lifestyle whether be at work or tending to her family This woman prefers quality over quantity in regards to apparel choices and is willing to spend on the necessities Also she is an active woman with a particular interest in art and the fashion industry. Style is important for her daily upkeep and she expresses her attitude through her wardrobe. Interests: The target market shops at retailers like Neiman Marcus, Dillard’s, Nordstrom, Saks 5 th Ave, etc. Enjoys higher end retailers that provide optimal customer service and custom, classic looks.

FALL 2012 SEASON ANALYSIS According to Pantone Colors we will be seeing very bold colors such as red, orange, yellow, pink, and turquoise. “Old Lady” handbags will be in for fall They will have framed construction with a top handle. Short trousers that have more room through the hips and taper toward the ankle. Ankle Booties, also known as Hybrid booties will be very popular. They will be updated with patterns and constructions. Leathers and furs will also remain very popular. The slouchy leather pant is a must have for fall Furs are used more for accessories.

Tango Red Sheer Medieval Blue Jet Set Black White

FALL 2012 APPAREL LINE: MISSCHIC Medieval Blue Tango Red Leopard Black Sheer White Black and White Striped Black White

SPEC SHEET: Coat

SPEC SHEET: Pants

SPEC SHEET: Top

COST SHEET: Coat

COST SHEET: Pants

COST SHEET: Top